Trade Marketing Manager - FMCG

Marketing & Creative

Full-Time

Responsibilities

• Plan and execute strategic trade marketing promotions to support the overall sales in CVS, MT, TT channels

• Control budget and manage P&L in each channels to balance sales and expenses in each product categories

• Create category development plan and tactics

• Lead the development of product category covering assortments, merchandising, pricing, POP, and promotions across channels

• Identify distributions, opportunities, and gaps for category or subcategory to recommend tailored category channel plans in-line with overall business and marketing strategy

• Translate brand strategy into in store marketing plans

• Perform competitive analysis to create effective communications and differentiations to strengthen the product presence in stores

• Summarize activities in trade marketing and perform competitive analysis reports and identify key areas to be improved

Qualifications

• Bachelor's degree or Master's degree in Business Administration, Economics, Marketing or other related fields

• Minimum of 5 years of experience in Category Management, Channel Marketing, Trade Marketing in FMCG or consumer products

• Analytical mind with ability to drive and translate insights into relevant strategies and tactical

• Good planning and management skills

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Email: [email protected]

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