Product Marketing Manager - FMCG

Marketing & Creative

Full-Time

Job Highlights

• 3-5 years experience in Product Marketing in FMCG

• Functional Beverage and Health Food Product management

• Market research and customer design experience

Job Summary

• The product marketing manager will be responsible for researching market trends and working with various departments to successfully launch new products as well as managing existing products

Responsibilities

• Be the expert as Market Intelligence on target users, who they are, what are their behaviors

• Understand the competitive landscape and analyze business competitors and how they are positioned

• Collaborate with marketing communication team to develop product positioning and key messages that resonate with user personas

• Responsible in managing brand budget and P&L to drive profitability of the brand

• Identify and pursue growth opportunity for responsible brand base on target consumers trend and insights

• Lead project management on crossed functional project teams to bring new innovations to market

Qualifications

• Bachelor's or Master's Degree in Marketing / Advertising or related field

• Experience in brand/product management/marketing from FMCG or dynamic business

• Result oriented and can work under high pressure

• Continuous learning mindset, tomorrow can be better than today

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Email: [email protected]

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