FWD Life Insurance PCL
Senior Product Communication and Insight Specialist
atFWD Life Insurance PCLAbout FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
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Plan and execute product communications which includes leading and developing the product communication’s overall strategy, defining the product content, message, story-telling and collaborating with other functions in other to ensure that the company's vision and customer satisfaction goals are met. They play a lead role to perform product research/insight to deepen our understanding of a product's performance, market trends, and customer preference.www.fwd.com
Job Purpose
Plan and execute product communications which includes leading and developing the product communication’s overall strategy, defining the product content, message, story-telling and collaborating with other functions in other to ensure that the company's vision and customer satisfaction goals are met. They play a lead role to perform product research/insight to deepen our understanding of a product's performance, market trends, and customer preference.
Key Responsibilities
- Create and execute a wide range of product communication launches, message announcements, and product communication initiatives to support strategic objectives and growth targets.
- Develop product materials, including sale brochures, sale illustrations, policy contract, articles, blog posts, PR messaging and statement for product communication.
- Help identify opportunities to increase product relevance and trust among internal and external stakeholders through product communication; key product feature, key selling point, persona, address and product question or concern for product communication part in highly credible way.
- Work closely with other teams to drive initiative/business forward; product, distribution/training, customer, legal, compliance etc.
- Bring the customer’s perspective by executing product analysis and research activities to provide product insights and recommendation for product communication.
- Capture and interpret product data from a range of sources and communicate the finding to support team.
- Conduct meaningful research about product/consumer needs and market trends to guide product development and strategy.
- Interpret data and customer feedback to guide product actions.
- Provide support and advice to more junior team members.
- Manage and control budget.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Product / Brand Management
- Marketing / Advertising
- Analyst
Job type
- Full-time
Company overview
Size:1000-2000 employees
Industry:Insurance
Location:Bangkok
Website:www.fwd.co.th
Founded in:2013
Ranking:4.5/5
FWD Life Insurance Public Company Limited (FWD Life Insurance) is a leading life insurance company in Thailand, offering a comprehensive range of life and health insurance products. Established in 2013, FWD Life Insurance is part of FWD Group, an insurance company based in ...
Why join us: At FWD Thailand - we’re proactive, open, committed, caring and innovative. We also provide a caring environment for all the members of the staff and believes that everyone is equally important in driving the company’s success. Over the years, “Cele ...
Head office: No. 6 O-NES Tower, 4th, 22nd-23rd Floors Soi Sukhumvit 6, Khlong Toei Sub-District, Khlong Toei District, Bangkok 10110
Benefits
- Five-day work week
- Learning & Development Opportunities
- Annual bonus
- Company phone
- Dental Insurance
- Employee discount
- Flexible working hours
- Health Insurance
- Hybrid Working
- Maternity leave
- Performance bonus
- Phone Allowance
- Professional development
- Provident fund
- Remote work
- Social Security
- Transport Allowance
- Travel Allowance
- Travel Insurance
- Company uniform
- Corporate Social Responsibility Initiatives
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