Digital Marketing Specialist

atFWD Life Insurance PCL
About FWD Group
FWD Group is a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code 1828.
For more information, please visit
www.fwd.com
Job Purpose
To ensure that we have flawless execution in changing the way people feel about insurance. This role will mainly responsible for always-on product communication via FWD own-media channel as well as spin-off media for product/service activation, operate material delivery for other external media channel and monitor launch schedule to ensure smooth and precise launch as plan. The task also include managing all related administration tasks to ensure the launch will complete successfully

Key Responsibilities
Digital Marketing Execution
  • Develop and implement marketing campaigns for both product marketing and digital marketing. Oversee and manage the budget and timeline to ensure a successful project launch.
  • Work closely with all related parties to ensure the smooth launch
Digital Media Execution
  • Create and execute comprehensive media plans, ensuring effective budget management for each project’s media spending.
  • Operate to distribute and control the quality of the final materials before releasing to media
  • Collaborate with media vendors and platforms to negotiate rates, secure placements, and ensure the smooth execution of media buys.
Data Analysis and Reporting
  • Track and analyze the performance of product & digital marketing campaigns using various analytics tools. Use insights to optimize future campaigns.
Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Product / Brand Management
Job type
  • Full-time

Company overview

Size:1000-2000 employees
Industry:Insurance
Location:Bangkok
Website:www.fwd.co.th
Founded in:2013
Ranking:4.5/5

FWD Life Insurance Public Company Limited (FWD Life Insurance) is a leading life insurance company in Thailand, offering a comprehensive range of life and health insurance products. 

Established in 2013, FWD Life Insurance is part of FWD Group, an insurance company bas ...

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Why join us:

At FWD Thailand - we’re proactive, open, committed, caring and innovative. We also provide a caring environment for all the members of the staff and believes that everyone is equally important in driving the company’s success.

Over the years, “Cele ...

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Head office: No. 6 O-NES Tower, 4th, 22nd-23rd Floors Soi Sukhumvit 6, Khlong Toei Sub-District, Khlong Toei District, Bangkok 10110
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Benefits

  • Five-day work week
  • Learning & Development Opportunities
  • Annual bonus
  • Company phone
  • Dental Insurance
  • Employee discount
  • Flexible working hours
  • Health Insurance
  • Hybrid Working
  • Maternity leave
  • Performance bonus
  • Phone Allowance
  • Professional development
  • Provident fund
  • Remote work
  • Social Security
  • Transport Allowance
  • Travel Allowance
  • Travel Insurance
  • Company uniform
  • Corporate Social Responsibility Initiatives
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