Job Summary

Lead merchandising strategy and event execution for Paper & Hygienic products by driving assortment planning, in-store visibility, and promotional activities. This role ensures strong product performance, brand visibility, and customer engagement through data-driven insights, effective campaigns, and cross-functional collaboration.

Responsibilities

1. Merchandising & Assortment Management

• Develop and optimize product assortment for Paper & Hygienic categories (e.g., tissue, toilet paper, napkins, wet wipes, hygiene products) aligned with consumer needs and market trends.
• Plan and execute merchandising strategies to enhance product visibility and maximize sales performance.
• Manage product lifecycle including new product launches (NPD), promotional SKUs, and product rationalization.
• Ensure planogram and shelf arrangement are effectively implemented across all channels.

2. Promotion & Event Management

• Plan and execute promotional campaigns, in-store activities, and marketing events to drive sales and brand awareness.
• Coordinate with trade marketing and sales teams to deliver impactful activations (e.g., seasonal campaigns, roadshows, trade events).
• Manage event timelines, budgets, and execution to ensure alignment with marketing objectives.
• Evaluate event performance and recommend improvements for future campaigns.

3. Market & Consumer Insights

• Conduct market research and analyze customer behavior to identify trends and opportunities in the Paper & Hygienic category.
• Monitor competitor activities, pricing, and promotions to develop competitive strategies.
• Translate insights into actionable plans for merchandising and campaign optimization.

4. Sales & Performance Analysis

• Track and analyze sales performance, margin, and ROI of merchandising and promotional activities.
• Prepare regular reports and dashboards to evaluate effectiveness of campaigns and product performance.
• Recommend improvements in pricing, promotion, and product mix to achieve business targets.

5. Cross-functional Collaboration

• Work closely with marketing, sales, supply chain, and operations teams to ensure smooth execution of merchandising and events.
• Coordinate with suppliers and external partners for promotional materials, event setup, and product availability.
• Align internal stakeholders to ensure consistency in brand communication and campaign execution.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA is a plus).
• Minimum 5 years of experience in merchandising, trade marketing, or event management in FMCG or retail business.
• Experience in Paper, Tissue, Personal Care, or Hygienic products is highly preferred.
• Strong understanding of modern trade and retail operations.
• Proven experience in campaign management, in-store activation, and promotion planning.
• Strong analytical, project management, and problem-solving skills.
• Excellent communication and stakeholder management skills.