Dentsu (Thailand) Co., Ltd.
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Communications Director
atDentsu (Thailand) Co., Ltd.The purpose of this role is to create, implement and own the internal and external communications and programme to effectively position and promote dentsu’s brand, products and partnerships in Thailand.
We are looking for someone who has experience in building rapport and trust with different audiences, developing and delivering modern communications strategies and plans that excite and delight with a track-record of delivering against communications objectives.
Job Description
Your primary focus will be to build equity into our brand proposition and keep our brands front of mind with clients and prospects. You will build, manage and socialise the external communication strategy and build key relationships with media outlets to ensure positive coverage and reputation building. You will drive the communications strategic direction for Thailand in alignment to market priorities, identifying opportunities to utilise and balance both dentsu’s global agency and communications strategies.
We are looking for someone who has experience in building rapport and trust with different audiences, developing and delivering modern communications strategies and plans that excite and delight with a track-record of delivering against communications objectives.
Job Description
Working with a number of stakeholders in the Thailand office, and across dentsu in Southeast Asia, you will be responsible for leading and driving the evolution of dentsu’s brand positioning, bringing to life a compelling and differentiated market position that accelerates opportunities with target audiences. In addition to driving external positioning, it is equally important to develop and promote the employee brand value proposition and ensure it’s engaging and understood by prospective and current employees.
Your primary focus will be to build equity into our brand proposition and keep our brands front of mind with clients and prospects. You will build, manage and socialise the external communication strategy and build key relationships with media outlets to ensure positive coverage and reputation building. You will drive the communications strategic direction for Thailand in alignment to market priorities, identifying opportunities to utilise and balance both dentsu’s global agency and communications strategies.
Expectations
Strategy
- Create a compelling brand value proposition that is aligned to the dentsu brand
- Shape the go-to-market strategy by articulating the value of the depth and capability with a specific approach, backed by engaging thought leadership and case studies.
- Develop, lead and execute best practice change management and transformational communications strategies for Thailand market
- In partnership with the CEO, Thailand, and broader Thailand executive leadership team, assess and execute creative and effective ways of delivering impactful brand and communications solutions.
- Balance high impact project initiatives with ongoing projects to drive a successful communications roadmap at a regional level.
External Communications
- Develop and implement an integrated external communications and media strategy to advance dentsu’s brand identity ensuring communication is consistent and reflects the organisation’s strategic vision.
- Work closely with stakeholders to identify and develop compelling stories, pitches, press releases, presentations and thought leadership.
- Support key leaders with developing thought leadership content, providing media guidance and sourcing speaking opportunities.
- Proactively engage with national, business and key trade media and coordinate requests and opportunities with journalists including events.
- Provide executive communications guidance and counsel to CEO, Thailand, and broader Thailand executive leadership team and all media spokespersons, including crisis and issue-related media working with Communications Director, SEA.
- Develop and implement successful social media strategy that strongly positions the dentsu brand
Employee Communications
- Build communications capability with key leaders and help them deliver engaging and authentic communications.
- Define and manage employee communication touchpoints, ensuring engaging and clear change management education activities.
- Develop effective networks and relationships at all levels in the business to influence and provide communication leadership and counsel.
Professional Skills
Essential Experience – what you have amassed
- 10+ years’ communications experience, ideally in the marketing and communications agency network industry, including at least two years supporting C-Level executives.
- Strong experience in devising and implementing creative, out-of-the-box communications strategies that keep in trend with the evolving industry landscape
- Deep understanding of the competitor landscape to devise plans that help differentiate to ultimately win and retain in a marketing context.
- Sound understanding of the media landscape in Thailand and strong relationships with key media outlets and journalists
- Proven experience in developing a thought leadership agenda.
- Exposure to large, complex, global organisation.
- Successfully delivered strong outcomes in a matrix organisation with significant emphasis on collaboration, influence and persuasion.
COMPETENCIES – What you can do
- Strategically focused - able to anticipate trends in varied businesses and industries which will impact the clients we work with or the industry we’re a part of.
- Proactive collaborator with strong experience of engaging and influencing senior management on a local and regional level
- Excellent project management and delivery with ability to identify issues and problem solve.
- Strategic change and engagement management
- Excellent command of the English & Thai languages to enable high proficiency in reading, writing, and presenting punchy content for stakeholders
Key Relationships
- CEO, Thailand
- Communications Director, Southeast Asia
- Thailand Executive Leadership,
- Thailand business and functional stakeholders
Location:
Bangkok Brand:
Dentsu Time Type:
Full time Contract Type:
PermanentExperience required
- any or no experience
Salary
- Negotiable
Job function
- Senior Management
Job type
- Full-time
Company overview
Size:100-500 employees
Industry:Advertising / Media
Location:Bangkok
Website:www.dentsu.co.th/
Founded in:1973
Ranking:4/5
Dentsu Thailand is a proud part of Dentsu Aegis Network –a 40,000-strong team spread across 10 network brands and 145 countries. So when you join Dentsu Thailand, you’re not just becoming part of our team, you’re becoming part of a much bigger one –full of diverse talent, ...
Why join us: EVERY SUCCESS COMES FROM GREATEST TEAM EXPLORE GREAT EXPERIENCES WITH OUR GREATEST TEAMS, BUILD A STRONG FOUNDATION FOR YOURSELF AND OUR CLIENTS.
Head office: 27th-28th floor U-Chu-Liang building, 968 Rama IV rd. Silom,Bangrak, Bangkok 10500
Benefits
- Professional development
- Five-day work week
- Learning & Development Opportunities
- Life Insurance
- Maternity leave
- Pension Fund
- Social Security
- Transport Allowance
- Travel Allowance
- Corporate Social Responsibility Initiatives
- Dental Insurance
- Flexible working hours
- Health Insurance
- Performance bonus
- Provident fund
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