Marketing Executive

atData Wow Co., Ltd.

The Marketing Executive will be responsible for orchestrating end-to-end marketing architectures, demand generation strategies, and brand positioning frameworks. This specialist role focuses on expanding our market footprint, optimizing multi-channel customer acquisition funnels, and scaling lead generation pipelines for enterprise-tier SaaS and AI-driven technology portfolios.

Key Responsibilities

  • Funnel Optimization & Lead Generation
  • Formulate, deploy, and govern comprehensive B2B marketing strategies and high-impact campaigns to drive qualified pipeline velocity, brand equity, and commercial growth.
  • Own, audit, and optimize the full-funnel lifecycle to capture and nurture high-intent leads specifically for B2B SaaS and advanced AI infrastructure portfolios.
  • Align closely with cross-functional Sales, Product, and Business Development verticals to harmonize marketing operations with overarching pipeline and corporate revenue metrics.
  • Multi-Channel Performance Marketing & Analytics
  • Strategy, execution, and deep analysis of targeted digital media acquisitions across core professional networks, including LinkedIn Campaign Manager, Google Ads architecture, Facebook Ads, and complex SEO frameworks.
  • Systematically monitor cross-channel campaign architectures, parsing analytics data to provide structural optimization recommendations, yield improvement, and elevated return on investment (ROI).
  • Leverage market intelligence, demographic behavioral tracking, and aggressive competitor indexing to map shifting industry trends and strategic product positioning.
  • Event Coordination & Vendor Management
  • Project manage operational logistics and marketing activations for key corporate events, webinars, specialized executive workshops, and flagship industry conferences.
  • Govern operational relations with external agencies, performance vendors, and media partners to guarantee uniform brand governance and execution accuracy.
  • Continually diagnose pipeline workflow gaps to refine asset templates, process efficiency, and multi-tiered marketing automation loops.


Requirements

Minimum of 2+ years of experience within B2B Performance Marketing, Growth Marketing, Lead Generation, or highly adjacent digital marketing roles.

  • Prior career background within SaaS, deep tech ecosystems, AI infrastructure, enterprise software applications, or corporate technology solutions is highly preferred.
  • Robust command over specialized B2B metrics, including Multi-Touch Attribution, Customer Acquisition Costs (CAC), Lifetime Value (LTV), MQL/SQL conversion funnels, and search-to-lead customer journeys.
  • Direct, hands-on infrastructure management and deployment of SEM campaigns primarily via Google Ads (Search/Display/PMax) and LinkedIn Ads to capture high-intent enterprise buyers.
  • Proven experience executing technical and content SEO strategies, including keyword mapping, search intent alignment, and driving organic pipeline growth.
  • Strong operational mastery of GA4 (Google Analytics 4) tracking, custom event setup, and Google Search Console to analyze user behavior and web performance.
  • Elite data-backed analytical skills to manage multiple campaigns under velocity, paired with exceptional bilingual proficiency in English and Thai (professional business standard).


Benefits

  • Hybrid Working & Flexible Working Hours
  • Group Health Insurance & Annual Health Check-up
  • Comprehensive Benefits
  • Choose Your Gear: Work on the setup you prefer - Mac or Windows, you pick!
  • Grab Credits
  • 10+ days of annual leave.
Experience required
  • 2 years
Career level
  • Middle Level
Salary
  • 27,000 - 40,000 THB, Negotiable
Job function
  • Marketing / Advertising
Job type
  • Full-time

Company overview

Size:10-50 employees
Industry:Information Technology
Location:Bangkok
Website:www.facebook.com/datawowio/
Founded in:2013

Data Wow is a Japanese-Thai technology startup focused on content and media moderation systems. The organization is growing its involvement in micro-task outsourcing solutions. Operations are supported by a Tokyo-based parent enterprise that develops mobile and web applications r ...

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Why join us:

Data Wow is a Thai data and AI consultancy where engineers and data scientists ship real products for enterprise clients.

  • Modern stack: cloud data platforms, MLOps, LLM and computer vision projects across industries
  • Learning culture: internal t ...
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Job location: Pathum Wan
Head office: 1778 Summer Hub Office 6th Floor, Sukhumvit Rd, Phra Khanong, Khlong Toei, Bangkok 10110
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