Job Description: Digital Lending Product Marketing Manager

Team: Digital Lending

Role Overview:

We are seeking an experienced Digital Lending Product Marketing Manager to lead digital marketing strategies for digital lending products. The role is crucial for driving customer acquisition through digital channels such as social media, search engine marketing (SEM), display ads, and affiliate marketing. The ideal candidate will have a deep understanding of the digital landscape, customer behavior, and performance marketing tactics that can maximize growth in a competitive market. ________________________________________________________________________________

Key Responsibilities:

1. Digital Acquisition Strategy:

- Develop and execute digital marketing strategies to drive customer acquisition for unsecured lending products (personal loans, credit cards).

- Identify and utilize effective digital channels (SEM, social media, display, programmatic advertising, email, etc.) to maximize reach and conversion.

- Create and manage digital acquisition campaigns, ensuring they are aligned with product goals and KPIs, such as cost per acquisition (CPA) and return on ad spend (ROAS).

2. Campaign Management & Optimization:

- Plan, launch, and optimize end-to-end digital marketing campaigns, ensuring continuous improvement in performance.

- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Ads Manager, or other relevant platforms.

- Perform A/B testing to improve landing pages, ad creatives, and user experiences, driving higher conversion rates.

3. Content and Creative Strategy:

- Collaborate with the creative team to develop compelling content, visuals, and messaging tailored to target customer segments.

- Ensure the delivery of clear, concise, and engaging messaging that resonates with potential customers and drives them to take action.

- Align product value propositions with marketing content, ensuring consistency across all digital touchpoints.

4. Customer Journey & Funnel Optimization:

- Optimize the digital customer journey from initial awareness to conversion, focusing on reducing drop-offs and improving the overall user experience.

- Work closely with the product and UX teams to ensure a seamless online application process, reducing friction and improving onboarding experiences.

5. Data-Driven Insights & Reporting:

- Analyze performance data and generate insights to guide decision-making and enhance campaign effectiveness.

- Develop and maintain marketing dashboards to track key metrics, including traffic, lead generation, conversions, and ROI.

- Provide regular reports and recommendations to the marketing and product teams on campaign performance and areas for improvement.

6. Collaboration with Cross

-Functional Teams: - Work closely with the product, risk, and compliance teams to ensure all marketing initiatives adhere to regulatory requirements and internal guidelines.

- Partner with external agencies or vendors when necessary to scale acquisition efforts and manage media buying.

7. Innovation and Trends:

- Stay ahead of digital marketing trends, new technologies, and emerging tools in the fintech and banking sectors to continuously innovate the acquisition strategy.

- Experiment with new channels, such as influencer marketing, podcasts, or fintech partnerships, to tap into untapped customer segments. ________________________________________________________________________________

Key Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.
• Experience: - Minimum of 2 years of experience in product marketing, with a strong focus on digital acquisition in the financial services or fintech sector.
• Proven track record of running successful digital campaigns, particularly for unsecured lending products like personal loans or credit cards.

Skills:

• Strong understanding of digital marketing channels (SEM, SEO, social media, programmatic, display, email marketing, etc.).
• Hands-on experience with performance marketing tools (Google Ads, Facebook Ads, Google Analytics, etc.).
• Excellent analytical skills with the ability to interpret campaign data and optimize accordingly.
• Strong project management skills with the ability to work on multiple campaigns simultaneously.
• Proficient in marketing automation tools and CRM platforms. ________________________________________________________________________________

Key Competencies:

• Results-driven with a passion for delivering measurable growth.
• Strong creative and strategic thinking skills with a focus on driving innovation.
• Highly collaborative, with the ability to work cross-functionally across different departments.
• Excellent communication and presentation skills.

Contact : K.Wannaporn 02-•••-•866

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