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Digital Performance Marketing Manager

atRS PCL

Reporting to Marketing Director, you will be responsible for:

  • Lead the design and implementation of digital marketing strategies across websites and social media platforms
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, and internal applications
  • Provide thought leadership on opportunities to leverage new technologies and marketing methodologies
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Transform marketing analytics and customer insights into innovative digital solutions
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Build strong relationships with both internal and external parties to achieve project goals
  • Identify critical conversion points and drop off points and optimize user funnels
  • Quality control, ensuring that everyday execution of the brand is met with quality
  • Attend overseas operations team meeting sand product launch events

 

The ideal candidate should possess the following background:

  • Strong understanding of and experience in digital marketing
  • Solid experience utilizing Google Analytics, Adobe Analytics and other online tools for monitoring digital asset performance
  • In-depth understanding of online marketing and e-commerce platforms
  • In-depth knowledge of data segmentation and mining
  • Strong understanding of website analytics, search engine optimization, and current best practices in UX design preferred
  • Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns preferred
  • Ability to operate at pace and thrive in an environment of change and ambiguity
  • Strong leadership capabilities, able to manage and catalyze the growth of digital talents
  • Detail-oriented, while keeping an eye on the bigger picture
  • Solid interpersonal skills, with the ability to effectively organize and communicate across functional and technical lines
  • Fluency in English and Thai
Skills required
  • Digital Marketing
  • Google Analytics
  • SEO
  • SEM
  • Content Management System (CMS)
  • English (Good)
Experience required
  • 5 years
Career level
  • Senior Level
Only Thai nationals can apply
Salary
  • 50,000 - 70,000 THB, Negotiable
Job function
  • Marketing / Advertising
Job type
  • Full-time
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Company overview

Size:1000-2000 employees
Industry:Entertainment / Recreation
Location:Bangkok
Website:www.rs.co.th/
Founded in:1986
Ranking:4.5/5

บริษัท อาร์เอส จำกัด (มหาชน) หรือ อาร์เอส กรุ๊ป เป็นผู้บุกเบิกและสร้างแรงบันดาลใจให้แก่วัฒนธรรมความบันเทิงของไทยมาตั้งแต่ปี พ.ศ. 2525 และได้รับการยอมรับในฐานะมิวสิคไอคอนแห่งวงการเพลงที่ประสบความสำเร็จสูงสุดของประเทศ รวมทั้งการสร้างจุดยืนที่แตกต่างในฐานะผู้นำ ที่ผสมผสานความบันเทิงและธุรกิจคอมเมิร์ชเข ... Read more

Job location: Chatuchak
Head office: https://maps.app.goo.gl/51tiENV9r3gQ6mxW6
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