Key Responsibilities

1. Multi-Platform Strategy & Sales Growth

· Develop and implement comprehensive e-commerce strategies to drive sales, traffic, and conversion rates across all platforms: Shopee, Lazada, TikTok Shop, LINE, Company Website, and Mobile Application.

· Define operational plans for each channel.

· Monitor competitor activities, market trends, and platform policy updates to ensure the business remains competitive and compliant.

2. Marketplace & Channel Operations

· Oversee the complete lifecycle of product listings, ensuring accuracy, attractiveness, and compliance (titles, descriptions, images, pricing, and inventory synchronization).

· Lead the planning and execution of all platform-specific campaigns, including Flash Sales, Mega Campaigns, and special promotions on Shopee, Lazada, and TikTok.

3. Digital Marketing & Traffic Generation

· Plan, execute, and manage the advertising budget for platform-specific ads.

· Optimize product visibility using SEO keywords, relevant categories, and effective hashtag strategies.

· Develop and coordinate engaging content, including TikTok Live sessions, short-form videos, and Line broadcasts, to maximize viewer engagement and drive sales.

4. Inventory, Fulfillment, and Customer Service

· Coordinate closely with the warehouse and logistics teams to ensure accurate demand forecasting, inventory management, and timely order fulfillment to prevent out-of-stock (OOS) situations.

5. Analysis, Reporting, and Optimization

· Track, analyze, and report on key performance indicators (KPIs) such as sales revenue, traffic, conversion rates, Ads ROI, and customer ratings on a daily, weekly, and monthly basis.

· Identify performance gaps and propose data-driven action plans for continuous optimization of campaigns, pricing, and operations.

Qualifications and Requirements

· Proven experience as an E-commerce Manager or a similar senior role, with a strong focus on sales driving.

· Mandatory: In-depth knowledge and hands-on experience managing and optimizing stores on major e-commerce marketplaces (Shopee, Lazada, TikTok Shop).

· Experience with other key digital channels such as LINE and proprietary platforms (Website/App) is highly preferred.

· Strong analytical skills with the ability to interpret data, generate reports, and translate insights into actionable business strategies.

· Excellent project management, communication, and cross-functional collaboration skills.