Digital Marketing Executive

Level: Mid / Mid-Senior Level

At Coins.co.th, we are driven by our vision of a world where everyone has access to financial services. We place great value on open communication, work ownership, and continuous learning on the job.

We are a fast-growing startup looking to work with passionate, motivated professionals in improving our products and accelerating financial inclusion in Southeast Asia through blockchain technology.

RESPONSIBILITIES

• Create a strategic social media campaigns and content that aligns with Coins.co.th’s vision and is informed by national/local business needs, culture, trends and social platforms

• Create, curate, and manage Coins.co.th-branded content and stories

• Design, create and manage campaigns to acquire, activate and retain engaged users within and beyond our existing market.

• Continuously measure the quality of campaigns/engagement efforts by capturing and analyzing the appropriate social data/metrics and insights, and then acting on that information

• Become an advocate for Coins.co.th in Social Media spaces, engaging in dialogues and answering questions where appropriate

• Data analysis

QUALIFICATION

• At least 3-5 years experience managing a brand’s social media (in-house or via agency)

• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, etc.) and how each platform can be deployed in different scenarios

• Knowledge of online marketing and good understanding of major marketing channels

• Positive attitude, detail and customer oriented  with good multi-tasking and organizational ability

• Demonstrates winning social customer service techniques. Possesses a great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues

• Understanding of startups, banking, FinTech, Bitcoin/Blockchain technology

• Bilingual proficiency in English and Thai is a must