United Overseas Bank (Thai) PCL - UOB
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VP, Marketing Communication SME
atUnited Overseas Bank (Thai) PCL - UOBAbout UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the Department
The Wholesale Bank function operates a dynamic business model that provides financial services and solutions to help our clients achieve their strategic business objectives. Our mission is to become the premier-provider of banking services and solutions for Asia-based commercial banking companies (small medium enterprises), large corporations, financial institutions as well as multinational corporations. Our coverage teams work in full alignment with specialised teams across Transaction Banking, Investment Banking, Global Markets and Group Retail to deliver seamless solutions to our clients.
About Business Banking
We develop integrated products and services targeted at helping small and medium-sized enterprises across the region progress through different stages of growth. These include innovative solutions and initiatives in areas of working capital loans, operational efficiency and currency exposure.
This position is responsible for providing in-country Business Banking marketing leadership and working closely with Product and Portfolio managers in planning and implementing product marketing initiatives to meet agreed yearly business targets.
Additional responsibilities:
- Work closely with Product managers, Sales, Operations, Compliance and Legal stakeholders to plan and implement marketing programmes that drive customer acquisitions, generate leads, and strengthen the Business Banking brand proposition.
- Adapt integrated key campaign and product marketing strategies from Group Business Banking Marketing, and ensuring the agreed value propositions are appropriately expressed for the respective markets in order to take advantage of identified market opportunities. This includes conceptualizing and rolling out gifting options for customers.
- Work with in-country creative and media agencies to adapt and develop effective ATL and BTL marketing collaterals and digital banners for all touchpoints while leveraging an optimal media mix.
- Work closely with Product Managers and Sales to provide marketing support and marketing collaterals and tools to aid sales. This includes conceptualizing and supporting event logistics and collaterals.
- Monitor, track and optimize allocated marketing budgets and marketing initiatives to achieve agreed yearly business targets
Degree in Communications, Marketing, or Business
- At least 6-8 years of marketing and/or media planning experience
- Creative and resourceful in finding solutions
- Positive and energetic team player
- Strong branding/design sense with good business acumen
- Tenacious and results-oriented, with attention-to-details
- Excellent project and people management skills
- Good understanding of SME products/segment is advantageous
- Good understanding of in-country media consumption, especially the evolving digital landscape and digital engagement tools.
Be a part of UOB family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Apply now and make a difference.
Experience required
- 8 years
Salary
- Negotiable
Job function
- Marketing / Advertising
- Public Relations (PR)
Job type
- Full-time
Company overview
United Overseas Bank (Thai) Public Company Limited is a member of the United Overseas Bank Group, which aims to be a premier bank in the Asia – Pacific Region. With over 150 branches across Thailand, and supported by UOB Group’s extensive network of over 500 offices in 18 countries and territori ... Read more
Why join us: We are seeking committed, energetic individuals who believe in being rewarded for performance, who want to grow in their careers, while at the same time, contribute to UOB’s exciting growth in Thailand. เรากำลังมองหาพนักงนานที่กระตือรือร้นและชื่นชอบที่จะทำงานเพื่อผลตอบแทนระดับสูง และต้องเป็นคนที่ ... Read more
Benefits
- Five-day work week
- Health Insurance
- Overtime pay
- Performance bonus
- Dental Insurance
- Professional development
