Position Summary

Responsible for the end-to-end execution of lending, customer segment, Customer Lifecycle Campaigns and digital marketing campaigns, including customer selection, data preparation, campaign deployment, performance tracking, and post-campaign analysis. The role requires strong SQL capabilities to support customer targeting, data validation, and campaign execution, as well as the ability to present campaign performance, key findings, and recommendations to business stakeholders and management.

Key Competencies

• Advanced SQL Query Development and Data Validation
• Campaign Execution & End-to-End Campaign Management
• Customer Segmentation & Target Customer Selection

• Data Analysis & Insight Generation
• Stakeholder Management & Cross-Functional Coordination

• Presentation and Storytelling Skills
• Project Management and Prioritization
• Quality Control and Attention to Detail

Qualifications

• Bachelor’s degree or master’s degree in finance, Business Administration, Marketing, Computer Science, Information Systems, Statistics, Data Analytics, or related fields.
• Minimum 1-2 years of experience in Campaign Management, Campaign Execution, CRM, Database Marketing, Customer Analytics, or related fields.
• Strong SQL skills are mandatory with the ability to extract, manipulate, validate, and analyze customer data independently.
• Experience in banking, financial services, lending products, retail banking, or digital marketing campaigns is highly preferred.
• Strong analytical and problem-solving skills with the ability to translate business requirements into campaign execution plans.
• Detail-oriented with strong project coordination and execution capabilities.
• Ability to manage multiple campaigns and priorities under tight timelines.
• Good written and verbal communication skills with the ability to collaborate effectively across business and technical teams.
• Ability to work independently and proactively drives campaign delivery from requirement gathering through post-campaign analysis.

Preferred Qualifications

• Experience in Campaign Management, Campaign Execution, Marketing Automation, CRM, or Database Marketing.
• Experience working with large customer databases and customer segmentation methodologies.
• Knowledge of banking products, customer portfolio management, and campaign performance measurement is a plus.