Chanel (Thailand) Co., Ltd.
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VIC (Very Important Client) Manager
atChanel (Thailand) Co., Ltd.Job Purpose:
- CHANEL's long term objective is to grow qualitatively, building the long-term value of the brand for customers of today and tomorrow.
- VIC (Very Important Client) activities play a key role in the building of this long-lasting relationship. They aim at reinforcing our exclusivity towards our top clients, to strengthen their attachment to the brand as well as to develop the relationship with high potential prospects. They are increasingly important for brand differentiation in this fast-moving market.
- The VIC Manager is responsible for implementing VIC strategy and local VIC program roadmap to build strong relationship and qualitatively engage with VIC clients, with strong collaboration with Retail teams (Fashion & Watches Fine Jewelry), CEE, and in partnership with Global VIC / Regional VIC team
Key Responsibilities
Targets:
- Existing VIC clients and Top Clients from Boutiques (Fashion and High Jewelry clients)
- Existing Haute Couture clients
- High potential VIC and High Jewelry prospects (Top Elites, Elite who used to be VIC, and top TH clients in other country database)
Location :
- Boutique 50/Events 20/Office 30
CLIENTS STRATEGY:
- Develop a personal relationship with Top VICs and in depth understanding of overall VIC and Top clients on their lifestyle, preference, and sales performance.
- Define how to engage and convey the Brand to VICs together with Merchandising & Marketing covering all touchpoints (Buys, Events, Gifts, Communication..)
- Work with Retail/Boutique Management to improve boutique service and VIC related operations (managing reservation, remote services..)
- To recruit and develop local VIC base and programs in partnership with Global / Regional team, other CHANEL markets and by developing local partnership (landlords, ..)
- To support WFJ development (Haute Horlogerie & Haute Joaillerie)
VIC PROGRAM & PLANNING :
- Define yearly plan on VIC mapping and journey (including event, activities, gifting, trips, client targeting, etc.)
- Event, Activities, and Trips:
- International events/trips: Fashion shows, HC shows, Image events, HJ events
- Regional events/trips: Image events, HC presentation, and others
- Local events/trips: Image events, collection event, other local CRM events
- Event, Activities, and Trips:
- Identifying Local opportunities through ongoing monitoring of market activities and creating local VIC experiences relevant to the brands values
- Communicate and engage all stakeholders on the plan (boutique, ..)
VIC RELATIONSHIP BUILDING
- Accompany clients as Brand Ambassador for Local VIC clients events as well International Trips for Fashion, Watches and Fine Jewelry.
- Partner with Boutique and CEE in their targeting approach & in the development of their knowledge of VIC
LOCAL SUPPORT / COACHING
- Support boutique in the development of their VIC relationship through coaching (ex: Etiquette/Dinner experience), event/trip entertainment and advise on coaching individual approach (ex: Boutique gestures)
- Floor observation and feedback
Person Specification
- Excellent communication and interpersonal skills with the ability to build excellent relationships with all stakeholders (local, regional, global)
- An ability to interact proactively with management and staff at all levels of the organisation.
- Demonstrate and uphold company initiatives and values, including discretion and confidentiality.
- Ability to contribute towards the development and implementation of fashion marketing programs and initiatives to meet the needs of the organisation.
- Client service & High End mindset, deep understanding of retail dynamics and environment.
- Deep knowledge & understanding of Thai luxury clients
- Solid level of sophistication and culture on Art, Cuisine, Winery,
- Mindful of grooming, social etiquette and at ease in mingling
- Personal network and connections in affluent circles.
- Well-developed organisational and administrative skills, including strong attention to detail and the ability to prioritise and control own workload.
Academic / Professional Qualifications
- English essential
- University or above
- Computer literacy essential.
Work Experience
- 10 years of luxury client relationship experience, preferably in the fashion industry.
- Previous luxury client-facing experience is required.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Management
Job type
- Full-time
Company overview
Size:100-500 employees
Industry:Clothing / Textile
Location:Bangkok
Website:www.chanel.com
Founded in:n/a
Ranking:4/5
At CHANEL, the foundation of our success starts with our employees who defend the values of excellence, creativity, style, and modernity that ensured the originality of Coco Chanel in her time and continue to do so today. Within CHANEL, a true "culture of quality" exists where everyone ...
Why join us: With a rich heritage and successful history in luxury fashion and cosmetics, Chanel is the global benchmark of modern elegance, impeccable quality and style. Our products, and our cultural values, blending both tradition and innovation, have been delivering the values of femininity, freedom and m ...
Head office: 8th Floor, The Offices at Central World 999/9 Rama I Road, Pathumwan, Bangkok. 10330 Thailand
Benefits
- Life Insurance
- Social Security
- Accident Insurance
- Health Insurance
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