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Mobile Game Marketing Associate

atGarena Online (Thailand) Co., Ltd.
  • Conceptualize and define marketing strategy/plan for mobile games, including marketing positioning and messaging for collateral. Establish and drive increased brand recognition through effective marketing communications.
  • Display good understanding of various online/offline channels and their levers – know what and when to adjust.
  • Overall budget management.
  • Identify and work closely with 3rd party agencies when required, such as offline events. Includes managing resources and performance from agencies.
  • Develop, negotiate and manage marketing channel partners (e.g. telco, retail etc).
  • Continuously develop additional marketing channels to drive game installs.
  • Coordinate across multiple stakeholders to ensure smooth execution of campaign, including game operations, design, development, online marketing and local marketing teams.
  • Review and analyse key metrics on a regular basis.
  • Bachelor's Degree from recognized university – preferably with background in Communications/Marketing.
  • 2 years' working experience in digital/campaign marketing. Solid understanding of various marketing channels and their levers.
  • Excellent communication and project management skills. Strong coordination skills.
  • Ability to thrive in fast-paced environment.
  • Blend of creative intelligence and analytical ability.
  • Strong logical thinking and problem solving skills.
  • Travelling might be required.
  • Previous experience in gaming or online marketing will be a bonus.
  • Additional SEA language skills (e.g. Bahasa, Vietnamese, Mandarin) will be a bonus
Experience required
  • any or no experience
Only Thai nationals can apply
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Public Relations (PR)
Job type
  • Full-time
Age preferred
  • From 22 to 29
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Company overview

Size:1000-2000 employees
Industry:Information Technology
Location:Bangkok
Website:www.garena.in.th
Founded in:2009
Ranking:4/5

Garena is a leading internet company based in Asia, with services spanning digital content, eCommerce and payments. The company was ranked Singapore's Largest Internet Company by The Economist in 2014. Since the company's founding in 2009, Garena has grown from a four-member founding team to 4,50 ... Read more

Why join us: Garena welcome any self-driven talented, creative individuals to join our team. At Garena, you will have the chance to lead the change and make a real impact. You will be working alongside top talents from around the world in a fun and vibrant environment. Find out more about us at job.garena.in ... Read more

Head office: 89 AIA Capital Center, 24th Floor, Ratchadaphisek Road, Dindaeng Sub-district, Dindaeng District, Bangkok 10400
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