JOB SUMMARY

The Business Data Analyst Manager (Campaign & Loyalty) is responsible for leading the analysis, measurement, and optimization of customer loyalty programs and marketing campaigns. This role ensures that data-driven insights directly support business objectives, enhance customer engagement, and maximize ROI from loyalty initiatives.

Data Analysis & Insights

• Lead end-to-end analysis of campaign performance, member benefits, and loyalty initiatives.
• Identify customer behavior trends, segment performance, and opportunities for personalization.
• Develop dashboards and reports to track KPIs, campaign ROI, and member engagement.

Campaign & Loyalty Optimization

• Collaborate with Marketing, CRM, and Loyalty Operations teams to design and evaluate campaign mechanics, test strategies (e.g., A/B testing), and refine targeting.
• Recommend data-driven improvements to campaign strategies and member privilege programs.
• Monitor loyalty program effectiveness and propose enhancements to improve member retention and satisfaction and new member acquisition program.

Data Governance & Tools

• Ensure data quality, integrity, and compliance with internal and external standards.
• Drive insights adoption from advanced analytics results.
• Support predictive modeling and machine learning initiatives from business stakeholders to enhance loyalty and campaign performance.

JOB SPECIFICATION

Education and Experience:

• Bachelor’s – Master's degree in Business Analytics, Mathematics, Statistics, Computer Science, or a related field
• 5 years+ in end-to-end data analysis projects or loyalty analyst roles
• Experienced in Retail, Banking or E-Commerce industry is a plus
• Proven experience building actionable data analytics from engaging business stakeholders

Required Skills/Abilities:

• Proficient SQL, Python or Pyspark, MS Excel or another spreadsheet
• Strong ability to convey insight finding and explain key concepts with excellent verbal and written communication skills.
• Excellent verbal and written skills with the ability to present strong data-driven storylines and content to both general and senior audiences. The ideal candidate must have the communication skills necessary to offer advice, guidance, and direction to a variety of stakeholders.
• Demonstrated ability to work independently, within a team, and remotely.
• Ability to manage prioritization of work from own judgement with project management skills.

• Demonstrated skills in visualizing data, specifically utilizing Power BI and Apache Superset (QlikView and Tableau are a plus)