Overview of the job
As a Category Insights Analyst, you will play a crucial role in understanding shopper behavior and translating insights into actionable strategies that drive business growth. Your success will be measured by your ability to analyze data and identify key business drivers, ultimately enhancing our marketing and sales initiatives. You will collaborate closely with a small, dynamic team to ensure that our strategies are effectively tailored to meet the needs of our customers and categories. Your insights will directly contribute to optimizing trade spend and increasing profitability.

You will report to the Director of Consumer Market Knowledge (CMK) and work within a team of 4 to 6 talented professionals. This team is composed of individuals with diverse backgrounds and expertise, including data analysis, marketing strategy, and shopper insights. Together, we foster an environment of collaboration and innovation, driving our commitment to understanding consumer behaviors and market dynamics.

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.