Role & Responsibilities:

· Plan and develop marketing campaigns and promotions for B2C (Home/Condo) and B2B (Office/Factory) customer segments based on seasonal trends and customer purchasing behaviors.

· Develop channel-specific pricing and product packages tailored to different customer groups to increase order frequency.

· Analyze sales data across channels (online, offline, CRM) to identify opportunities for sales growth and customer retention.

· Prepare campaign performance reports, tracking metrics such as Conversion Rate, Average Order Value (AOV), and Re-purchase Rate by channel and customer type.

· Leverage data insights to design effective promotions and measure Return on Investment (ROI) for each campaign.

· Plan and manage CRM campaigns via Line Official Account (Line OA) including Broadcasts, Segmentation, and Loyalty-based Offers.

· Design customer journeys and tailored communication plans for different target segments.

· Collaborate with the sales team to develop sales support tools and marketing collateral.

· Coordinate with the delivery team and external partners (e.g. condominiums, office buildings) to implement co-promotion campaigns.

· Analyze customer feedback and responses to refine strategies for each channel and target group.

· Monitor and report on campaign impact on sales, providing strategic recommendations based on customer data analysis.

Qualifications:

· Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Digital Marketing, or other related fields.

· Minimum of 3–5 years of experience in marketing, customer data analysis, or campaign planning.

· At least 1 year of hands-on experience in CRM campaigns, such as Line OA, customer segmentation, or loyalty marketing.

· Strong understanding of channel strategy and customer purchasing behavior in both B2C and B2B segments.

· Proficient in data analysis tools, including Excel (Pivot Tables, VLOOKUP) and BI platforms (e.g., Power BI, Google Data Studio).

· Skilled in promotion planning and analysis with a focus on ROI and performance optimization.

· Hands-on experience with Line Official Account (Line OA) and CRM systems for customer engagement and re-purchase stimulation.

· Good understanding of product assortment strategies and channel-based pricing models aligned with customer behavior.

· Able to analyze campaign data and present findings clearly to relevant teams.

· Capable of managing multiple projects simultaneously and coordinating across departments.

· Possess a customer-centric mindset and the flexibility to adjust plans based on data and customer insights.

· Detail-oriented, fast learner, and open to continuous improvement.

Contact Information :-

Human Capital Business Partner
Home and Office Delivery Co. Ltd.
Sangsom Building 14 Vibhavadi Rangsit Road Chomphon Sub-District
Chatuchak District, Bangkok 10900 Thailand