PURPOSE

Lead the central commercial team in acquiring,

retain and reactivate users

Take a customer-centric approach, segment

customers into different groups and deeply understand the customers

in order to offer a targeted value proposition

Coordinate different use cases/ features on

TrueMoney wallet to combine different key features to offer to a specific

customer segment

Build an overall central use case and gamification

working with other teams to engage users

Initiate and lead marketing campaigns,

communication and initiatives to drive user growth for targeted segment

Lead to deliver innovative product features

within the app to meet the needs of users, deliver great customer experience,

improve service efficiency with quality and fast time to market.

RESPONSIBILITY

Develop an understanding of the

business priorities and objectives of True Money Wallet application and

identify marketing and business opportunities to achieve the business growth

Conduct customer research to

gain an understanding

of customers' needs

as well as understanding on market landscape and competition

Dig deep into data using analytics tools in

order to find insights to engage customers

Work with the product team to build

product roadmaps to meet customers' needs to gain competitive advantage

over rival apps

Build

relationships

with internal and external stakeholders and to create

commercial and marketing partnership

Have end-to-end responsibility of

key business development and marketing initiatives from ideation to execution

Ensuring that all commercial

activities meet or improve on budget, cost, volume and efficiency targets

KPIs) in line with business

objectives.

Ensuring a good relationship and

communications for all internal and external stakeholders

REQUIREMENT

At least 5-8 years of experience in business

development or relevant role

Good problem solving and analytics skills

Basic understanding of product management and

development process

Outstanding communication and interp

ersonal abilities

Proficient in MS Office, in

particular powerpoint and excel.

The role will require a co

mpetent level of data analytics to drive insights and be able to present

the data to senior management

Understanding and experience in the payment business

is a plus

Understanding of SQL database is a big plus

Experience in digital, technology, startup,

dynamic organization a big plus