Plan and orchestrate full-funnel, commerce-driven media across TikTok (including Shopping Ads), Meta, Google, and marketplace ad stacks (Lazada/Shopee) to deliver profitable GMV and ROAS. Translate category signals and shop health into budget, channel, and SKU-level plans, then pace and optimize in real time with clear hypotheses and testing roadmaps.

• Turn monthly GMV, margin, and inventory realities into channel mix, flighting, and CPA/ROAS guardrails.
• Define a KPI hierarchy: first GMV, then Orders, then ROAS/CAC, then CTR, CVR, AOV, and UPO.
• Build weekly media plans with budget, reach/frequency, CPC or CPM, CTR, CVR, and GMV forecasts; set pacing curves and daily caps.
• Planning TikTok media: Product Sales objective (Shopping Ads), Live Shopping boosts, creator whitelisting, catalog/VSA; align with the LIVE calendar.
• Planning Meta & Google media: CPAS and PMAX, Search aligned to consent and UTM taxonomy.
• Planning Marketplaces: Lazada Sponsored (search/display) and Shopee Ads (search/discovery/shop) around price drops, vouchers, and mega days.
• Draft test charters (creative hooks, audience seeds, bid or goal types, catalog slicing); run A/B tests with clear stop and scale rules.
• Optimize daily on bids, budgets, audience breadth, creatives, and catalog sets; redistribute to high-ROI SKUs.
• Maintain single-source dashboards for pacing, ROAS, CAC, GMV, orders, and refunds; reconcile paid versus organic lifts.
• Produce weekly insights: what worked, why, and next actions; document playbooks by category and price tier.
• Partner with LIVE PMs for on-air boosts; brief creative on winning messages; align with shop ops on stock, price, and voucher burn.

• 2–4 years in performance or eCommerce media planning (TikTok, Meta, Google; Lazada/Shopee ads a plus).
• Proven ownership of weekly pacing, optimization, and month-end reconciliation against GMV and ROAS targets.
• Strong analytics in Sheets/Excel (Pivot, INDEX-MATCH or XLOOKUP), basic forecasting; comfortable building calculators that connect CPC, CTR, CVR to GMV.
• Familiar with product feeds, pixels/SDKs, attribution nuances (platform versus GA4), and incrementality basics.
• Clear, Thai-first communicator with crisp English; calm under pressure; partner mindset with LIVE, creative, and shop ops.

Bangkok Dentsu X Full time Independent Contractor