Bangkok, Thailand

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

August 5, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Key Responsibilities

Strategic Leadership

• Lead Shell Mobility Thailand's digital strategy to grow brand preference and business performance per business plan.

• Aligning with global brand & communications strategies.

Digital Marketing & Communication

• Build a strong digital foundation for customer engagement across all touchpoints.

• Drive online-to-offline conversion—from mobile to forecourt/storefront.

• Manage Shell's digital channels: LINE Official Account, website, Facebook, mobile app etc.

Customer Experience & Innovation

• Develop in-store digital experiences: screens, pickup systems, signage, connected vehicles.

• Create seamless customer journeys across digital and physical platforms.

Media & Campaign Management

• Oversee paid, owned, and earned media strategies (search, influencers, partnerships).

• Inspire and manage creative, media, CRM, and digital agencies.

• Ensure relevant and effective digital communication.

Social Media & Reputation

• Lead social media community management and social listening.

• Protect and enhance Shell's brand reputation online.

Performance & Optimization

• Track digital performance and analyze data for budget and strategy improvements.

• Coordinate with global and local teams to ensure strategic alignment.

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.