Bangkok, Thailand

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

December 2, 2025

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Shell is targeting to diversify its business and has an ambition to grow in non-fuel business.

As Shell Thailand, we have an ambition to deliver strong growth in our non-fuel business with current and new operating model in Mobility Business Agreement (MBA). This requires consistent of operational standards of more than 220 shops of Shell Café in order to double profitability growth.

The Coffee and Fresh Drink Manager oversees the operations of the coffee and beverage section within a retail or convenience store. This role ensures high-quality product offerings, excellent customer service, and efficient team management to drive sales and enhance customer satisfaction.

Additionally, this role requires to work with operation as well as frontline teams to enhance the assurance of operational standards to ensure the consistency of operational excellence.

Responsibilities

• Responsible and accountable to grow coffee and fresh drink business under Shell Café brand.

Marketing & Innovation

• Develop and execute marketing campaigns for coffee and drink offerings.
• Stay updated on beverage trends and introduce innovative menu items.
• Organize in-store events or tastings to boost engagement.

Sales & Financials

• Monitor sales performance and implement strategies to meet targets.
• Manage cash handling and assist with financial reconciliation.
• Collaborate with store management on pricing and promotions.

Operations & Product Quality

• Ensure the implementation of signature menu and core menu to be available at all sites
• Ensure all beverages meet quality and presentation standards.
• Monitor inventory levels and order supplies as needed.
• Work with and provide a guideline to a CR operation manager to manage daily operations of the coffee and fresh drink section, ensure cleanliness and hygiene standards in accordance with health regulations.
• Work with a Training Manager to develop training protocol for baristas and beverage staff.
• Conduct regular performance reviews and provide coaching.

Customer Experience

• Engage with customers to understand preferences and recommend products.
• Handle customer complaints and resolve issues promptly.
• Promote seasonal specials and new product launches.

Qualifications

• Minimum 2–3 years of experience in food service or beverage retail.
• Strong knowledge of coffee brewing techniques and drink preparation.
• Excellent leadership, communication, and customer service skills.
• Familiarity with POS systems and inventory management tools.

Preferred Skills:

• Passion for coffee culture and beverage innovation.
• Experience in marketing or promotional strategy.
• Ability to work in a fast-paced environment and manage multiple priorities.

• Strong operational experience in coffee business
• Strong in both internal and external stakeholder engagement
• Quantitative thinking & high capability in data analysis
• Experience in managing the dealer operations
• Strong in delivery through other skill
• Ability to work under commercial pressure with stretch targets
• Ability to manage prioritization, multiple tasks from stakeholders and deliver within challenging deadlines.
• Having Commercial Approach and ability of taking commercial risks
• Strong in Data analytic
• Having a fast and agile attitude with sense of urgency.
• Commercial Mindset
• Resilient manner
• Sales experience is a plus
• FMCG experience is a plus

Dimensions

# of Channels: MBA and DO

# of sites: 220+

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