• Owned Channel Content Management

• Manage and maintain content across websites, mobile app and LINE Official Account.

• Coordinate content publishing schedules and content calendars.

• Ensure content consistency across all customer touchpoints.

• Maintain content quality, accuracy and compliance requirements.

• Coordinate deployment of banners, announcements, notifications, landing pages and customer communications.

• Website & Landing Page Content

• Create, update and optimize website content and landing pages.

• Support acquisition campaigns through content deployment and optimization.

• Ensure product, campaign and promotional content remain up to date.

• Collaborate with SEO team to optimize content structure and discoverability.

• Mobile App Content Management

• Manage in-app banners, feature announcements and app communication assets.

• Support feature adoption and customer engagement through effective content placement.

• Coordinate with Product and CRM teams to deploy customer communications.

• LINE Official Account Content

• Manage LINE OA content planning and publishing.

• Coordinate rich messages, rich menus and customer communication campaigns.

• Support customer engagement and campaign activation initiatives.

• Voice of Customer (VOC) & Customer Reviews

• Monitor customer reviews across app stores, websites and digital platforms.

• Analyze customer inquiries, feedback and complaints to identify recurring themes.

• Gather customer insights from social listening, reviews and customer interactions.

• Translate customer feedback into actionable content recommendations.

• Work with Business and Product teams to improve customer understanding and communication.

• Customer Insight & Content Opportunity Identification

• Identify content opportunities from customer behaviour, reviews, inquiries and business priorities.

• Recommend new content topics, FAQs and educational content.

• Support content planning using multiple sources including:

• Search behaviour

• Customer reviews

• Customer inquiri

• Social listeninges

• Product and campaign priorities

• Content Performance Monitoring

• Monitor content engagement and performance metrics.

• Analyze content effectiveness and recommend improvements.

• Track customer interaction trends across owned channels.

• Support reporting and performance reviews.

• Cross-functional Collaboration

• Coordinate with Business, CRM, SEO, Product, UX/UI and Marketing teams.

• Working with agencies and external vendors where required.

• Ensure content execution aligns with business goals and customer needs.

• AI-Enabled Content Operations

• Utilize AI tools to improve content productivity and workflow efficiency.

• Support development of AI-assisted content creation and optimization processes.

• Continuously explore new tools and best practices to improve operational effectiveness.

QUALIFICATIONS

• Bachelor's degree in marketing, Communications, Business Administration, Digital Media or related fields.

• 2–5 years of experience in Content Marketing, Digital Content, Website Management, Owned Channels or related roles.

• Experience managing websites, app or LINE content.

• Experience coordinating cross-functional projects is preferred.

• Experience in financial services, insurance, fintech or digital businesses is a plus.

Knowledge & Skills

• Strong content planning and coordination skills.

• Understanding of customer journey and digital customer experience.

• Basic understanding of SEO and search behaviour.

• Strong analytical and problem-solving skills.

• Strong communication and stakeholder management skills.

• Familiarity with AI productivity tools is preferred.

Personal Attributes

• Customer-centric mindset.

• Strong ownership and accountability.

• Detail-oriented and highly organized.

• Curious and proactive in seeking customer insights.

• Adaptable and open to change.

• Comfortable working in a fast-paced digital environment.