Reporting to Assistant Director, RS Music: you will be responsible for:

• Analyze the performance of marketing campaigns, including social media, email, website, and paid advertising, to identify trends, ROI, and areas for improvement.
• Utilize data to understand fan behaviors, preferences, and engagement patterns, and provide recommendations for optimizing fan outreach and marketing strategies.
• Monitor and report on streaming numbers, album sales, and other revenue-generating activities, offering insights into key factors driving success.
• Analyze industry trends, market conditions, and competitor performance to help guide overall marketing strategy.
• Collaborate with the marketing team to develop long-term strategies that support the label’s goals, including growing fan engagement, increasing brand awareness, and optimizing artist promotion.
• Identify key audience segments and craft personalized marketing strategies tailored to different fan groups to increase engagement and sales.
• Use data insights to guide campaign optimizations, including A/B testing, creative adjustments, and audience targeting strategies.
• Define key performance indicators (KPIs) for marketing efforts, track progress, and provide actionable reports to stakeholders.
• Generate regular reports on campaign outcomes, marketing spend, fan growth, and engagement across all platforms (social, streaming, digital).
• Provide artist-specific insights and strategic recommendations to help optimize artist promotions and campaigns.

The ideal candidate should possess the following background:

• Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, or related fields. Advanced degrees or certifications in data science, marketing analytics, or related fields are a plus.
• 3-5 years of experience in marketing analytics, digital marketing, or business intelligence, preferably in the music, entertainment, or media industry.
• Proven track record of using data to drive successful marketing strategies and optimizations.
• Passion for music and understanding of music trends and culture.
• Strong analytical skills with the ability to interpret data and generate insights.
• Experience in media planning or ecommerce is a plus.
• Creative thinking and problem-solving abilities. Excellent organizational and project management skills.
• Ability to work in a fast-paced environment and meet tight deadlines