Job Description

Key Responsibilities:
B2B Product Marketing & Positioning
● Work with Market Research & Insights to understand seller pain points, market trends, and competitive insights. Build and maintain seller personas to inform product marketing strategies and sales enablement materials.
● Develop compelling B2B product positioning, messaging, and narratives that differentiate Lazada Sponsored Solutions in the competitive SEA e-commerce advertising market.
● Translate complex product features into clear, value-driven messaging tailored to seller audiences.
Sales Enablement & Content Development
● Build and maintain sales enablement toolkits including pitch decks, product one-pagers, FAQs, playbooks, and case studies.
● Partner with sales leaders to ensure teams are equipped with the knowledge, content, and tools to effectively engage advertisers and sellers.
● Conduct regular training sessions, workshops, and internal briefings to reinforce product understanding and selling strategies.
Internal Communications & Cross-Functional Alignment
● Serve as the bridge between product, sales, and marketing teams, ensuring consistent messaging and strong internal communication across all regions.
● Create and distribute internal updates, newsletters, and announcements to keep stakeholders aligned on product launches, market insights, and sales strategies.
Go-to-Market Strategy & Execution
● Lead end-to-end regional product launch communications, ensuring consistent positioning and timely delivery across markets.
● Collaborate with regional teams to adapt content for local market nuances.

Job Requirements

Qualifications:
● Education: Bachelor’s degree in Business, Marketing, Communications, or a related field.
● Experience: 7+ years in B2B product marketing, sales enablement, or communications, ideally within e-commerce, advertising, consulting or digital platforms in Southeast Asia.
● Skills:
○ Strong grasp of e-commerce platforms, digital advertising, and B2B marketing.
○ Proven ability in learning and development content design as well as craft compelling narratives, decks, and sales enablement materials.
○ Excellent communication and presentation skills; able to influence senior stakeholders and sales teams.
○ Strong project management skills; comfortable managing cross-functional and regional initiatives.
○ Analytical mindset with experience in market research and marketing performance analysis.
○ Fluent in English; proficiency in another Southeast Asian language and Mandarin is a strong plus.