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Manager, Strategy & Insight
āļāļĩāđāļĄāļēāļĒāđāļāļĢāđ āļāļģāļāļąāļMindshare is an agency of GroupM, the worldâs largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Strategy & Insight Manager to join us. In this role, you will be responsible for the day-to day SEM & programmatic projectsâ operation for your clients. This includes communicate with client, control budget pacing, finish report and analytics projectsâ performance..
- Curious: About people, what drives them, and what connects them. About channels, both new and established, always questioning how we can break traditional molds.
- Creative: Always seeking fresh and exciting ways to bring brands to audiences. Looking for that extra âsparkâ in the plan that stands out.
- Challenging: Willing to push yourself and others to explore new, better, or uncharted ways to solve business challenges.
- Collaborative: Eager and able to work with diverse skills, personalities, and perspectives. Bringing people together to create, deliver strategies, and hold ourselves accountable.
Essential Skills + Experience:
- Experience in data and insights-driven media & communication strategy, preferably in an agency setting; at least 4 years of experience in strategic planning/account management/media planning
- Understanding of how brand-building and performance-focused media strategies connect and impact business outcomes.
- Strong communication and interpersonal skills, with some experience in designing and delivering presentations to senior clients.
- Experience collaborating with clients to distill business challenges into clear, concise media strategic briefs.
- Ability to contribute to the creation of integrated strategies across multifunctional teams (internal/external).
- Effective storytelling skills, with the ability to make clear, actionable recommendations on complex business problems.
- Ability to work with and inspire teams across different cultures, markets, and capabilities.
- Familiarity with syndicated research tools, consumer research methodologies, and techniques (e.g., GWI, Euromonitor, eMarketer, WARC).
Responsibilities:
- Work with Category leads and Strategy Lead in the development of media strategy, media planning best practices, consumer engagement strategies, and thought leadership.
- Support the design and delivery of media strategies across the market.
- Develop strong relationships and drive collaboration with creative agency teams to integrate media and messaging, creating award-worthy campaigns.
- Collaborate with specialist teams (e.g., Data Strategy + Insights, Digital Transformation, Innovation + Invention, Commerce) to elevate the solutions provided to NestlÃĐ and enhance the impact of our work.
- Work with stakeholders to shape briefs and establish clear, accountable KPIs and success metrics for our work.
- Provide thought leadership and inspiration for clients, identifying new opportunities to engage core and new growth audiences, and showcase new media/platform offerings.
- Participate in sessions to build relationships, share best practices across the network, and foster collaboration, such as media days, regional conferences, weekly calls, and global sharing sessions.
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- Research
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Interaction is Thailand's largest digital agency in terms of revenue. Our organization of more than 200+ people provides digital advertising and communications solutions to most of the leading brands in Thailand. Located in Ploenchit Center, our team works closely with the global reputable me ...