Role & Responsibilities:

1. Strategic Marketing & Sales Direction (Proactive & Reactive)

• Analyze market trends, consumer behavior, and competitor insights to develop proactive strategies for customer acquisition.
• Develop retention strategies and CRM programs to increase customer loyalty and lifetime value.

2. Product Portfolio Strategy & Lifecycle Management

• Define product strategies that align with market needs, and manage the full product lifecycle.
• Collaborate with product development and procurement teams to select high-potential items and enhance product value.

3. Multi-Channel Sales & Distribution Management

• Plan and manage both offline (physical stores) and online (e-Commerce) sales, including B2B channels.
• Explore and develop new sales opportunities via emerging platforms such as marketplaces, mobile apps, and franchising.

4. Brand & Marketing Communications Management

• Drive consistent brand communication across all platforms, aligned with brand positioning.
• Supervise advertising, public relations, digital marketing, and brand image campaigns.

5. Team Development & Leadership

• Structure and lead agile marketing and sales teams aligned with business goals.
• Foster team capability through continuous skill development, career path planning, and succession management.

6. Strategic Partnership Development

• Build partnerships with automotive brands, relevant product suppliers, insurers, and after-sales service providers to boost sales value.
• Negotiate commercial terms that benefit the organization and support long-term collaboration.

7. Data Analytics & Performance Measurement

• Oversee analytics of sales performance, campaign effectiveness, and customer behavior to support strategic planning.
• Prepare sales and marketing performance reports for executive management.

8. Budget Control & Risk Management

• Manage sales and marketing budgets efficiently within the defined framework.
• Anticipate market risks and proactively plan mitigation strategies.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
  A Master’s degree in Strategic Marketing, Brand Management, or Digital Business is a plus.

• Minimum 12 years of experience in senior marketing and sales roles.
• Proven track record in industries such as retail, automotive, spare parts, or related FMCG sectors.
• Strong leadership experience in managing large teams and driving omni-channel marketing initiatives.