Role & Responsibility:

Business Strategy and Direction

• Formulate comprehensive marketing strategies across Online, Offline, In-store, and Trade Plan channels, including brand-building initiatives and corporate communication directions aligned with retail group objectives.

• Analyze market trends, competitors, and consumer behavior to design marketing strategies that effectively address customer needs and enhance market share.

• Develop integrated marketing communication (IMC) strategies covering Online, Offline, In-store, and Trade Plan activities to ensure consistent and impactful brand messaging.

Performance Management and Operational Excellence

• Define and manage the marketing budget to ensure cost efficiency and maximize ROI / ROMI.

• Lead and develop teams in Brand Strategy, Marketing Analytics, and Marketing Communication to achieve departmental goals and deliver strategic outcomes.

• Oversee, monitor, and evaluate marketing campaigns and brand communications across all channels.

• Promote the use of data-driven marketing to support strategic decision-making and optimize performance.

Innovation and Brand Development

• Develop strategic marketing campaigns to strengthen brand engagement and customer loyalty.

• Drive digital transformation by leveraging technology and digital platforms to enhance the customer experience within the convenience store business.

• Foster strategic partnerships to create new business opportunities and expand market presence.

People and Organizational Development

• Manage team performance to align with departmental and organizational objectives.

• Build and nurture a team with strong strategic thinking and professional marketing management capabilities.

• Cultivate a performance-driven and continuous learning culture that empowers teams to achieve sustainable growth and innovation.

Qualification:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Marketing Communications, Economics, or a related field.

• Minimum 12–15 years of experience in marketing management, brand building, or strategic marketing in Retail, FMCG, or Convenience Store businesses.

• Proven track record of at least 5 years in managerial or leadership roles, overseeing cross-functional marketing teams.

• Strong expertise in Brand Management, Marketing Analytics, Digital Marketing, and Customer Insights, with the ability to translate insights into effective strategies that drive business growth.