This role leads digital marketing strategy and transformation, managing owned media, budgeting, and major campaigns while overseeing agency partnerships to drive measurable performance against ROI and KPIs.

Why This Role Is Impactful ?

You are the driver of the brand's digital evolution, directly influencing how customers experience and interact with the company online. By optimizing media spend and leading cross-organizational digital transformation, you ensure every marketing dollar creates a tangible return and every customer touchpoint builds a stronger, more modern relationship with the brand.

Responsibilities:

• Strategic Planning: Set comprehensive action plans for all digital marketing, with a specific focus on optimizing owned media channels such as Meta and TikTok.

• Campaign Management: Act as the project manager for big campaigns, including briefing agencies to ensure a suitable combination of media is utilized for maximum impact.

• Performance Analysis: Measure and report performance rigorously, assessing all activities against business goals (ROI and KPIs).

• Resource & Strategy Control: Oversee Budget Control and Vendor Control while driving the overall Media and Content Strategy.

• Digital Transformation: Lead the digital transformation of customer touch points to modernize the user experience.

• Cross-Functional Alignment: Manage cross-organizational digital customer touch point adjustment, ensuring consistency and alignment across all departments.

Qualifications:

• Bachelor's degree or higher education in Communications, Marketing, Business Administration or related fields

• Having 1-2 years of experience in digital marketing or related field.

• Strong professional knowledge and understanding of social media, digital and online marketing, including web analytics and digital social measurement

• Excellent organizational and project management abilities

• Proficiency in digital marketing, including digital strategy on paid media, owned media, earned media, and project management.

• Good ability in analytical skills and logical thinking

• Excellent in communication, collaboration, and good team player

• Creative thinker, detail-oriented, deadline focus, passionate about technology, and up-to-date in digital trends

• Good command of English both speaking and writing with a TOEIC score of at least 550

Contact

E-mail : [email protected]