āļāļāļēāļāļēāļĢāđāļāļĒāļāļēāļāļīāļāļĒāđ
Segment Marketing and Go-to-Market Manager
āļāļĩāđāļāļāļēāļāļēāļĢāđāļāļĒāļāļēāļāļīāļāļĒāđāļŠāļĄāļąāļāļĢāđāļāļĢāļāļāļĨāļīāļāļāļĩāđāļāļļāđāļĄ "Apply"
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Job Description
- Develop Customer-Centric Strategies â Design tailored marketing strategies based on insights into HNWI/UHNWI lifestyles to align with their preferences and values
- Lead Investment & Lifestyle Marketing â Create impactful campaigns that combine wealth management principles with premium lifestyle experiences, including luxury travel
- Execute Integrated Marketing Campaigns â Manage marketing activities across online, offline, and sponsorship channels, ensuring seamless execution and brand consistency
- Drive Cross-Border Collaboration â Coordinate with international teams to align global marketing strategies and ensure effective communication
- Manage Partnerships & Brand Integrity â Identify high-value partnerships, oversee sponsorship negotiations, and act as a brand guardian to ensure all materials align with corporate identity and compliance standards
Qualifications
- Bachelorâs degree or higher in Marketing, Business Administration, Mass Communications, or a related field
- At least 8 years of work experience in marketing communications, content management and activity, or digital marketingâexperience in the banking or wealth management industry is a strong advantage.
- Strong knowledge of digital and emerging technologies; critical thinker with creative skills
- In-depth understanding of affluent and high-net-worth client lifestyles, with the ability to manage partnerships, curate lifestyle experiences (e.g. trips), and oversee event execution with performance tracking
- A strong sense of aesthetics and an appreciation of luxury and wealth-oriented lifestyles is a plus
- Proven ability to lead in a modern, customer-centric working environment
We're committed to bringing passion and customer focus to the business.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.
āļāļąāļāļĐāļ°āļāļĩāđāļāļģāđāļāđāļ
- Compliance
- Digital Marketing
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļĩāđāļāļģāđāļāđāļ
- 8 āļāļĩ
āđāļāļīāļāđāļāļ·āļāļ
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āļŠāļēāļĒāļāļēāļ
- āļāļēāļĢāļāļĨāļēāļ / āđāļāļĐāļāļē
- āļāļēāļĢāļāļąāļāļāļēāļĢ
āļāļĢāļ°āđāļ āļāļāļēāļ
- āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļĩāđāļĒāļ§āļāļąāļāļāļĢāļīāļĐāļąāļ
āļāļģāļāļ§āļāļāļāļąāļāļāļēāļ:2000-5000 āļāļ
āļāļĢāļ°āđāļ āļāļāļĢāļīāļĐāļąāļ:āļāļēāļĢāđāļāļīāļāđāļĨāļ°āļāļēāļĢāļāļāļēāļāļēāļĢ
āļāļĩāđāļāļąāđāļāļāļĢāļīāļĐāļąāļ:āļāļĢāļļāļāđāļāļ
āđāļ§āđāļāđāļāļāđ:careers.scb.co.th/th
āļāđāļāļāļąāđāļāđāļĄāļ·āđāļāļāļĩ:1906
āļāļ°āđāļāļ:4/5
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āļĢāđāļ§āļĄāļāļēāļāļāļąāļāđāļĢāļē: Joining Siam Commercial Bank means becoming part of a legacy that has been instrumental in shaping Thailand's banking industry. At SCB, we value innovation, collaboration, and a commitment to excellence. Employees are provided with opportunities for professional gro ...
āļŠāļģāļāļąāļāļāļēāļāđāļŦāļāđ: Siam Commercial Bank PCL., Head Office 9th Floor, Zone C, 9 Ratchadapisek Rd., Jatujak, Bangkok, Thailand 10900
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