Job Responsibilities

Digital Sales and Acquisition:

• Manage digital sales and acquisition strategy to deliver business KPIs of all products that can be onboarded/serviced via UOB TMRW
• Plan and execute digital acquisition strategy to grow new customers with high quality at efficiency across all channels
• Design the acquisition and sales campaigns along with relevant product managers to drive volume under optimized cost per acquisition
• Jointly work with Digital Marketing team to manage cost of acquisition and quality of customers acquired towards desired outcomes
• Collaborate with relevant parties to deliver remarkable onboarding experience to customers via UOB TMRW
• Introduce new initiatives to improve customers mix towards higher profitability under acceptable risks
• Monitor sales and acquisition performance vs target and take timely actions to close the gaps when being identified

Digital Partnership:

• Research, identify and develop relationship with relevant ecosystem partners to jointly develop the differentiated solutions and improve overall customer experience via UOB TMRW.
• Explore new acquisition and strategic partnership to grow customer base via UOB TMRW as well as work closely with other banks’ partners to create synergy
• Manage relationships with UOBT internal channels and networks: Sales, Branches, Workplace Banking to support offline to online acquisition via UOB TMRW
• Manage Member Get Member campaigns to increase referrals among existing customers digitally
• Monitor acquisition performance under each partners to increase scale at optimized cost

Project/Process Management:

• Identify areas for process improvement in UOB TMRW and work with related parties to execute the initiatives
• Support Citi customers migration initiatives to ensure smooth transitioning
• Represent UOB TMRW in cross-functional meetings in country and with Group
• Ensure all tasks performed under Commercial function are in compliant with internal control processes and regulatory requirements.
• Promptly escalate issues when arise and take necessary preventive and corrective actions.

Job Requirements

• At least 8-10 years of working experience in Banking, Business Development, Product Management, Sales and Acquisition, or Business Analytics roles with strong track of records
• Strong leadership to lead team and mobilize various stakeholders towards common goals
• Innovative, Creative and Energetic to test and learn from new ideas
• Multitasking under challenging environment
• Strong strategic and analytical thinking
• Strong negotiation skills with collaborative working style
• Challenge the status quo
• Have positive and growth mindset