• Initiate and develop end-to-end marketing promotion campaigns to drive product growth, business volume, customer usage, and MOA (Main Operating Account)
• Translate business objectives into clear campaign strategies, target segments, and compelling value propositions
• Leverage customer insights and data analytics to improve targeting, engagement, and conversion
• Design and execute campaigns aligned with seasonal priorities and business objectives
• Define campaign KPIs and establish performance tracking frameworks
• Manage campaign timelines, deliverables, and quality control across all stakeholders
• Monitor and optimize campaign performance against KPIs (e.g., CPA, CPL, conversion rate, booking volume, revenue)
• Conduct post-campaign analysis and generate actionable insights for continuous improvement

Qualifications:

• Bachelor’s or Master’s degree in Marketing or any related fields.
• Minimum 5+ years marketing experiences in banking / financial industry / FMCG
• Minimum 5+ years experiences in marketing campaign / marketing promotion
• Hands-on experience in managing end-to-end marketing campaigns (strategy
  → execution
  → performance tracking)
• Strategic thinking with strong execution discipline
• Background in retail banking, financial services, payments, or related industries
• Experience managing stakeholders and external partners. Ability to work cross-functionally with Product, Digital, Media Agency, Partnerships, Segment, and Branch teams
• Analytical mindset with ability to interpret data and translate insights into actions
• Sense of ownership with a results-driven mindset
• Problem-solving capability, especially in improving campaign performance