Brand Purpose & Values

• Brand Purpose: To inspire an energetic, healthy lifestyle and make every customer feel great through fun, fresh, and delicious smoothies & juices!

• Love Life Energy: We bring high energy, positive vibes, and fun to everything we do — from our store counter to our TikTok feed!

• Fresh & Real: Real ingredients, real fun, and authentic connections with our smoothie lovers and active lifestyle community.

• Relentless Innovation: Always trend-scouting, bold in creative concepts, and constantly reinventing how we engage with our audience.

Role Purpose

The Social Media & Creative is the visual storyteller and creative force behind Boost Juice's online presence. You will own the full content lifecycle: from planning, shooting, and editing short-form video/photo content to daily posting, community engagement, and tracking performance analytics (TikTok, Instagram, Facebook).

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Responsibilities

Content Creation & Video Production (Hands-on)

• Plan, Shoot & Edit: End-to-end production of short-form videos (TikTok, IG Reels, YouTube Shorts) and high-quality photography.

• Trend Scouting: Stay on top of viral trends, audio, and pop-culture moments, adapting them rapidly to fit Boost Juice's fun brand voice.

• In-Store Content Capture: Direct on-site shoots at store venues to capture authentic smoothie assembly, crew energy, and customer reactions.

• Planning, Publishing & Community Management

• Content Calendar: Plan and manage monthly social media calendars across channels.

• Copywriting: Write fun, witty, and high-energy captions in Boost Juice's signature "Love Life" Tone of Voice.

• Community Engagement: Interact with followers, reply to comments, and foster a lively online community.

• Analytics & Performance Tracking

• Reporting: Track and analyze key performance metrics (Reach, Engagement, Views, Growth) on a weekly and monthly basis.

• Data-Driven Iteration: Use insights to optimize future creative concepts and content pillars.

• Brand Campaigns & Creative Support

• Campaign Execution: Ideate and visually support campaign launches for new smoothie flavors, seasonal promotions, and local events.

Key Performance Indicators (KPIs)

• Content Velocity: Delivery of consistent, high-quality short-form videos and visual content weekly/monthly.

• Engagement & Reach: Sustained growth in organic views, shares, and engagement rates across platforms.

• Brand Consistency: Maintaining Boost Juice's energetic aesthetic and tone across all creative touchpoints.

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Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field.

• Previous experience working in the retail, F&B, or lifestyle industry is preferred.

• Minimum 2–3 years of experience in content creation, social media marketing, digital marketing, or a related role.

• Paid Ads Experience (Preferred): Hands-on experience with Meta Ads Manager / TikTok Ads Manager (setting up ads, creative testing, and tracking ROAS/conversions) is a big plus!

• Fluent in Thai and English communication skills, both written and spoken.

• Proven experience in planning and executing content campaigns, marketing events, brand activations, and photoshoots.

• Strong skills in photography, videography, content production, and editing tools such as Adobe Creative Suite, Canva, CapCut and other similar platforms.

• Excellent copywriting, communication, and creative thinking skills, with a strong understanding of social media trends and platform best practices.

• Strong project management and leadership abilities, with experience managing multiple projects and collaborating with cross-functional teams.

• Strong communication and teamwork abilities.