Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

We are seeking a strategic and creative Brand Marketing Manager to lead our brand-building efforts. The ideal candidate will be a seasoned marketer with a passion for developing and executing brand strategies that resonate with our target audience. The Brand Marketing Manager will play a key role in shaping the company's identity, driving brand awareness, and ensuring brand consistency across all channels.

Roles & Responsibilities:

1. Brand Strategy:

- Develop and implement comprehensive brand strategies aligned with business goals, ensuring a strong and consistent brand presence

- Conduct market research to understand industry trends, consumer behavior, and competitive landscapes

2. Brand Positioning:

- Define and communicate the brand's unique value proposition and positioning in the market

- Collaborate with cross-functional teams to integrate brand messaging into all aspects of the business

3. Content Development:

- Oversee the creation of compelling and on-brand content across various channels, including digital, print, and social media

- Ensure consistency in messaging and visual identity in all communication materials

4. Campaign Management:

- Plan and execute integrated marketing campaigns to enhance brand awareness and engagement

- Collaborate with creative teams and agencies to develop impactful campaign assets

5. Brand Guidelines:

- Establish and maintain brand guidelines, ensuring all internal and external stakeholders adhere to brand standards.

- Conduct training sessions to educate teams on brand guidelines and messaging

6. Collaboration:

- Work closely with product managers, sales teams, and other departments to align brand strategies with overall business objectives

- Foster relationships with external partners, agencies, and influencers to amplify brand reach

7. Monitoring and Analysis:

- Monitor brand performance, track key performance indicators (KPIs), and analyze market trends to identify opportunities for improvement

- Conduct regular competitor analysis to stay informed about industry developments

Qualifications

• At least 7 years of working experience
• Proven experience as a Brand Marketing Manager or in a similar role, with a successful track record of building and managing strong brands
• Creative thinker with a strategic mindset and the ability to translate brand strategies into effective campaigns
• Excellent written and verbal communication skills, with a keen eye for detail
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
• Familiarity with digital marketing channels and tools
• Up-to-date with the latest trends in branding and marketing

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.