Marketing & Communications
Platform Campaign Analysis & Management Specialist, Integrated Marketing (Thailand E-Commerce)
Location
:
Bangkok
Employment Type
:
Regular
Job Code
:
A10449A

Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

Roles & Responsibilities:

1. Data Projection and Analysis:

• Conduct the user, platform, and campaign analysis to identify the key campaign improvement areas, e.g., user awareness, user conversion, revenue and cost optimization, and profitability, and provide recommendations and innovative solutions to improve platform campaign performance
• Responsible for end-to-end campaign performance management, including setting the campaign target, analyzing campaign performance, and evaluating the campaign improvement plan
• Evaluate the campaign target serving various platform objectives, including return on investment and campaign net profit/loss

2. Campaign Management:

• Responsible for conceptualizing, developing, and executing marketing campaigns, based on the your provided recommendation
• Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns

3. Cross-Functional Collaboration:

• Collaborate and coordinate across stakeholders, including campaigns, channel marketing, platform operations, product, and sales teams to ensure alignment of marketing communication plans with promotion details and implementation timeline
• Collaborate with the design team and external agencies for creative development and content creation that align with marketing key messages
• Cooperate with relevant marketing channel owners and analytics teams to report and provide insights on channel performance and propose action plans for future improvements

Qualifications
Minimum Qualifications:

• Bachelor's degree with at least 2 years of experience in e-commerce, or mobile platform companies.
• Excellent campaign planning and project management skills
• Good at numerical and analytical skill
• High adaptability to the agile and fast-paced e-commerce business
• Strong executive ability, communication ability, and pressure resistance

Preferred Qualifications:

• Experience of performing platform, brand, or campaign analysis using SQL/Tableau
• Experience of owning a comprehensive marketing campaign from analysis to execution is a plus
• Keen user product awareness, familiar with domestic and foreign strong interactive products, like to understand and accept new things, have a wide range of interests, and are sensitive to marketing hotspots

Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.