Love Sport? Build Your Future with Us!

If you are looking for a career that moves as fast as you do, you’ve come to the right place. Decathlon is a global sports leader covering everything from Production and Supply to Retail. We are rapidly expanding across Thailand and searching for dynamic, reliable, and sports-passionate individuals to join our team.

Do you believe customer insights can be transformed into powerful experiences and build lifelong loyalty to Decathlon?

We are looking for a CRM Leader who will manage end-to-end customer journeys that connect, engage, and retain our community of sports enthusiasts. Using data-driven insights, you will drive personalized campaigns and loyalty strategies delivering the right message to the right audience at the right moment.

Your Mission

Scale Customer Lifetime Value (CLV): Deliver a high-impact CRM strategy by strengthening segmentation and launching fully automated journeys that measurably grow our active member base by year-end.

Key Responsibilities:

• Drive CRM Strategy: Own the end-to-end roadmap to boost Retention, Loyalty, and long-term engagement.

• Data & Personalization Master: Analyze customer behavior and manage churn risk to deliver personalized journeys at scale.

• Optimize CRM Ecosystem: Manage tools (Email, LINE OA) and Marketing Automation to ensure seamless, high-performing customer journeys.

• Actionable Insights: Track business impact (Retention, CLV, ROI) and engagement metrics, turning raw data into growth opportunities.

• Cross-functional Collaboration: Work closely with Marketing, Commercial, CX, and Digital teams to ensure a unified "Customer-Centric" approach.

Key Performance Indicators (KPIs)

• Retention Rate: Increase the percentage of returning active members.

• CRM-Driven Revenue: Generate measurable sales through automated and personalized CRM channels.

• Member Engagement: Improve "Active Member" ratio and channel performance (Open/Click rates).

Who are we looking for?

• Data-Driven & Business Mindset: You enjoy turning complex data into "Quick Wins" and long-term business growth (CLV).

• CRM & Digital Tools Expert: Hands-on experience with CRM platforms, Marketing Automation (e.g., Salesforce), and LINE OA management.

• Customer-Centric Communicator: Passionate about seamless Omni-channel experiences and able to collaborate effectively across diverse teams.

• Entrepreneurial Sport Lover: A "Can-do" attitude, full ownership of your work, and the resilience to tackle new challenges.

Working Details

• Working Hours: Full-time (Office hours, public holidays off)

• Workplace: Decathlon Office, Bangna

DECATHLONIAN BENEFITS

• Be a Shareholder: Exclusive annual options to invest in Decathlon’s global success.

• Financial Security: Competitive salary, performance bonuses, and a Provident Fund (starting from your first full month).

• Health & Wellness: Comprehensive group insurance (Life, Health, and Dental).

• Perks: Generous employee discounts on all your favorite gear.

• Deep Growth: A learning environment where you can make a real impact, with career opportunities both locally and globally.