Global Operations
APAC Product Marketing Manager, SMB (Thailand)
Location
:
Bangkok
Employment Type
:
Regular
Job Code
:
A227454

Responsibilities

Team Introduction
TikTok's SMB Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of product and operational expertise with a customer-centric mindset, who proactively drive TikTok ads solutions adoption to help clients grow their business on TikTok.

Responsibilities

1. In-depth Market and Customer Research (Inbound)

• Be the voice of the market and customers — synthesize insights for product improvements and GTM decisions.
• Influence and partner closely with product teams to realize product improvements that drive product market fit.
• Build a data-backed view of SMB segments for key product areas: size the opportunity, track trends, and pinpoint performance gap.

Lead Regional GTM Strategy (Outbound)

• Define and execute regional (APAC/market-specific) GTM strategy for evolving ads products - from launch to GA.
• Set clear product adoption targets and success metrics; align cross-functionally on the plan.
• Drive product adoption led revenue growth via scalable activations in close partnership with cross-function teams (e.g. sales, marketing, product, strategy and data science team.)

Product & Ops Excellence

• Create and maintain scalable processes, workflows, and automation to that support Inbound and Outbound.
• Support BAU operations of the PMM team such as regular product updates to the sales team, speaking at sales events about new product launches, etc.

Qualifications
Minimum Qualification(s)

• Minimum 3 years of experience in product management, marketing or operations, with experience with SMB advertising.
• Strong research, data analysis and problem solving skills, with customer centric mindset.
• Experience in leading and delivering complex cross-functional projects on a fast-paced schedule.
• A quick learner with critical and innovative thinking, able to thrive in ambiguity and adapt to change.
• Excellent communication, presentation, and analytical skills.
• Proficiency in English is a must in order to communicate with the global product team and local sales team.
• A high level of language proficiency in Thai, Vietnamese, Bahasa Indonesia or Japanese (fluent written and spoken) is needed, as the role involves complex communications with partners and clients based in Thailand, Vietnam, Japan and Indonesia.

Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.