Job Purpose

This role supports the Brand Manager in brand marketing activities and the E‑Commerce Manager in driving the company's online business performance across key e‑commerce platforms (Shopee, Lazada, TikTok Shop). The position ensures smooth platform operations, effective campaign execution, development of promotional materials, and cross‑functional coordination in line with the marketing plans and strategies defined by the Brand and E‑Commerce Managers, in order to deliver commercial growth and a consistent brand experience across both online and offline channels.

Key Responsibilities

• E‑Commerce Coordinator

1.1. Campaign & Promotion Execution

• Campaigns and Promotions Execution: assist in executing platform campaigns and promotions: Flash Sales, Mega Campaigns (9.9/11.11/12.12), Brand Days, bundles, free-shipping campaigns, etc.

• Campaigns and Promotions Accuracy and Effectiveness: Ensure campaign mechanics, discount structures, and promo banners are correctly implemented on each platform.

• Stakeholders Coordination: Coordinate with e-commerce enablers/agencies and Supply Chain to ensure stock availability, on-time order fulfillment and platform compliance.

1.2. Platform Operations & Maintenance

• Day-to-day management: support the E‑Commerce Manager in day‑to‑day management of key platforms (Shopee, Lazada, TikTok Shop) - listings, pricing, product content, banners, GWP and promotion setup.

• Ensure product listings/product information/master data are accurate and up to date (titles, descriptions, images, pricing, stock).

• Stock management and updates: coordinate with the supply chain and warehouse teams to maintain healthy stock levels, prevent out‑of‑stock issues, and provide weekly inventory updates.

• Product configuration: update product configuration on a regular basis.

1.3. Performance Monitoring & Analytics

• Performance tracking: monitor and track platform KPIs (traffic, conversion, ratings, sell-out).

• Performance reporting: prepare regular performance reports and dashboards for the E‑Commerce Manager.

• Highlight issues or opportunities (e.g., top‑selling SKUs, under‑performing products, promo effectiveness/analysis).

• Marketing Coordinator

2.1. Brand & Campaign Support (OTC channels)

• Campaign brief: prepare campaign briefs (in line with the overall brand and marketing plans and strategies defined by the Brand Manager) and consolidate feedback from stakeholders.

• Campaign and promotional materials development: coordinate with agencies, designers, copywriters and internal teams to develop campaign and promotional materials (brochures, banners, videos, POSM, etc.) follow brand guidelines.

• Marketing materials review and proof reading: review and proofread marketing materials to ensure accuracy and consistency of messaging before submitting them to the Brand Managers for final approval.

• Campaign execution: support execution of brand marketing plans and promotional campaigns across online and offline channels in line with the overall brand and marketing plans and strategies defined by the Brand Manager.

• Campaign monitoring: monitor campaign timelines and ensure all deliverables are completed on schedule.

2.2. Performance Tracking & Reporting (OTC channels)

• Markeing performance tracking: assist in tracking key marketing KPIs (e.g., reach, engagement, conversion, campaign performance) and maintaining organized documentation of marketing activities.

• Campaign performance reporting: compile campaign performance reports, consolidate data, and provide basic insights for the Brand Manager.

• Post-campaign reviewing: support post‑campaign reviews and document best practices and key learnings for future campaigns.

• E‑Commerce and Marketing General operations

3.1. Customer Experience & Coordination

• Customer ratings and reviews monitoring: monitor customer ratings and reviews on platforms and flag recurring issues.

• Shopper experience management: coordinate with customer service, logistics, and sales teams to improve the end‑to‑end shopper experience.

• Customer retention and loyalty management: support initiatives to enhance retention and loyalty (CRM activities, member deals, re‑targeting campaigns).

• Customer inquiry and complaint management: monitor and coordinate responses to customer inquiries/complaints with relevant teams (CS, Quality complain, etc.).

3.2. Other Operation and Ad-hoc Tasks

• Manage Return order (RO) tracking with distributor.

• Handle urgent operational requests from marketing and e‑commerce teams (e.g., price changes, banner updates, or emergency campaign adjustments).

• Provide general administrative support, including meeting and events preparation, documentation, and follow‑up actions related to marketing and e‑commerce initiatives.

• Undertake other related tasks assigned by management to ensure smooth execution of marketing and online activities.

Key Competencies

Understanding of e-commerce platform management and digital marketing.

• Strong project and campaign coordination skills.

• Data-driven reporting capability and analytical mindset

• Effective cross-functional communication with Sales, Marketing, Regulatory/RA, Supply Chain and external agencies

• Customer service mindset, high attention to detail and accuracy

• Good command of English and proficiency in MS Office (especially Excel)

Qualifications

Bachelor's degree in Marketing, Business Administration or a related field.

• 2-3 years of experience in e-commerce operations, digital marketing, or marketing coordination (experience in FMCG or healthcare is an advantage).

• Hands-on experience with e-commerce seller platforms (e.g., Shopee, Lazada, TikTok Shop Seller Center) preferred

สวัสดิการอื่น ๆ

(ทั้งนี้ขึ้นอยู่กับนโยบายของบริษัทฯ และอาจมีการปรับเปลี่ยนได้ภายใต้การพิจารณาของทางบริษัทฯ):

• เงินเดือนเดือนที่ 13

• ประกันสุขภาพ / ประกันชีวิต/ ประกันอุบัติเหตุ / ประกันทุพพลภาพ / ประกันสังคม

• กองทุนสำรองเลี้ยงชีพ

สวัสดิการ

ทันตกรรม และ ตรวจร่างกายประจำปีที่เหมาะสมกับเพศ และ วัย

• เวลาการทำงานที่ยืดหยุ่น (Flexible hour)

• Happy Friday (ชั่วโมงการทำงานสั้นลงทุกวัน ศุกร์ ของสัปดาห์ เลิกงาน 4 โมงเย็น)

• วันหยุดพักผ่อนประจำปี (พักร้อน)

• วันหยุดพักผ่อนตามประเพณี และวันหยุดอื่น ๆ ตามนโยบายของบริษัท

• วันหยุดในวันเกิด (Birthday leave)

• Flexible health benefit allowance

• We Care: มุมผลไม้ ขนม และ เครื่องดื่มฟรีที่ออฟฟิศสำนักงาน

• งานกิจกรรมสังสรรค์สำหรับพนักงานในโอกาสต่าง ๆ

• กระเช้า/Gift voucher เยี่ยมคลอด และ เยี่ยมไข้

• เงินช่วยเหลือการจัดการงานศพ

• หลักสูตรพัฒนาทักษะของพนักงาน

• อื่น ๆ

https://www.stada.com/

STADA (Thailand) Co., Ltd.

8 T-One Building, 14th Floor, Unit 1405, Soi Sukhumvit 40, Sukhumvit Road,

Phraka-nong, Klong-Toei, Bangkok 10110, Thailand