• Marketing Director
• Experience in Cosmetics, beauty industry or FMCG
• Strong leadership skills

Job Summary: We are seeking a highly skilled and strategic Marketing Director to oversee and lead our marketing efforts for the entire company.

In this role, you will be responsible for developing and executing comprehensive marketing plans that drive brand awareness, increase sales, and ensure customer loyalty as well as corporate communications.

You will collaborate closely with cross-functional teams, including product development, sales, trade marketing, design, and E-Commerce, to ensure consistent and effective brand messaging across all channels.

Key Responsibilities:

• Develop and Implement Marketing Strategy

          - Create a comprehensive marketing strategy aligned with the company's overall goals and objectives.

          - Identify target market segments and develop customer personas to inform marketing strategies and   campaigns.

          - Conduct market research and competitor analysis to identify trends, opportunities, and areas for differentiation.

          - Set marketing objectives, define key performance indicators (KPIs), and develop actionable plans to achieve them.

          - Monitor industry and consumer trends to stay ahead of the competition and adapt marketing strategies accordingly.

• Brand Management

           - Define and communicate the brand's positioning, values, and unique selling propositions to ensure a consistent brand image.

           - Develop brand guidelines and ensure brand consistency across all marketing channels and materials.

           - Oversee the development of compelling marketing collateral, packaging, and visual assets that reflect the brand's identity.

           - Collaborate with the creative team to develop engaging and impactful campaigns that resonate with the target audience.

           - Monitor and manage the brand's reputation, ensuring consistency, and addressing any issues or concerns that arise.

• Digital Marketing

          - Develop and execute digital marketing strategies to drive brand awareness, customer engagement, and online sales.

          - Oversee the development and management of the company's website, e-commerce platforms, and social media channels.

          - Optimize digital campaigns through SEO, SEM, email marketing, content marketing, and social media advertising.

          - Analyze digital marketing data and insights to measure campaign effectiveness and make data-driven decisions.

          - Stay up to date with digital marketing trends and emerging technologies to identify new opportunities.

• Product Launches and Campaigns

           - Lead product launch strategies, including market positioning, pricing, and promotional activities.

           - Develop and execute integrated marketing campaigns across various channels to drive product awareness and sales.

           - Collaborate with the product development team to provide insights and input during the product development process.

           - Monitor and evaluate campaign performance, adjusting as necessary to optimize results.

           - Conduct post-campaign analysis to assess the effectiveness and impact of marketing initiatives.

• Team Leadership and Collaboration

           - Manage and mentor a high-performing marketing team, providing guidance, feedback, and professional development opportunities.

           - Foster a collaborative and results-driven culture within the marketing department and cross-functional teams.

           - Collaborate with internal stakeholders, including sales, product development, and operations, to align marketing initiatives with overall business objectives.

           - Build and maintain relationships with external partners, agencies, influencers, and media outlets to enhance brand visibility and partnerships.

Qualifications and Requirements:

• Bachelor's degree in marketing, business administration, or a related field (master’s degree preferred).
• Proven at least 10 years of working experience as a Marketing Director or similar role in the cosmetics, beauty industry or FMCG.
• In-depth knowledge of cosmetics market trends, consumer behavior, and competitor analysis.
• Strong understanding of digital marketing strategies, including SEO, SEM, social media advertising, email marketing, and content marketing.
• Demonstrated success in developing and implementing comprehensive marketing strategies that drive brand growth and sales.
• Experience in managing product launches and integrated marketing campaigns.
• Proficiency in market research, data analysis, and marketing performance metrics.
• Strong leadership skills with the ability to inspire and motivate a team.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and external partners.
• Creative thinking and problem-solving abilities to develop innovative marketing initiatives.
• Strong project management skills with the ability to prioritize and meet deadlines.
• Familiarity with industry regulations and compliance standards in the cosmetics industry.
• Up-to-date knowledge of digital marketing trends, emerging technologies, and best practices.

Join our dynamic and innovative team as the Marketing Director at Srichand and make a significant impact in driving our brand's success in the highly competitive beauty industry.

We offer a competitive salary, benefits package, and opportunities for professional growth and development.

If you are passionate about cosmetics, have a strategic mindset, and possess a proven track record in marketing, we invite you to apply and be a part of our exciting journey.