Key Job Accountabilities

1.Cross-Functional & Market Collaboration

• Act as the key bridge between HQ and international markets (media agency and internal sale manager)

• Guide local teams with clear direction, timelines, and expectations

• Develop and update international marketing guidelines aligned with ROJUKISS's headquarters

2.Brand Governance & Consistency

• Act as brand guardian for all international markets to ensure consistency of

• Brand story & tone of voice

• Korean Science credibility & claims

• Visual identity & hero assets

• Approve adaptations to ensure local relevance without brand dilution

• Launch Excellence

• Lead international GTM plans for:

• Brand/ Product portfolio and NPD launches

• Hero franchises

• Manage innovation plan with international market that fits to market whitespace and opportunities

• Review market advertising investment plan

• Provide markets with:

• Launch toolkits (key message, hero claims, KV, master content angles)

• Campaign frameworks across digital, social, KOL, and trade

• Market, Consumer & Competitive Insights

• Create the market the template to fill in the opportunities

• Share with headquarters the international markets' consumer trends, skincare routines, and competitive landscape

• Identify each market INCI limitations

• Best Practice Sharing

• Elevate international marketing standards through:

• Brand books & guidelines (keep updated)

• Best practice sharing across markets

• Support markets in building strong local execution capability

Qualifications

• Minimum Bachelor degree in marketing/ related majors.

• Min 5-year experience in brand/product management/marketing from FMCG or dynamic business

• Knowledge on beauty or personal care products will be added advantage.

• Strong analytical skills (Market data, Sale performance)

• Strong presentation and communication skills.

• Strong project management skill.

• Good knowledge in digital marketing and online media.

• Result-oriented personality, Problem-solving skills

• Ability to work and multitask in a fast pace environment with less supervision.

• Ability to work under pressure.

• Excellence of English Skill

• Proficiency in Neilsen Answer program