Position Overview

The

E-commerce Store Operations Manager

will be responsible for leading, optimizing, and scaling our online store operations across multiple marketplace platforms. This role requires a strategic yet hands-on leader who can oversee the end-to-end operational lifecycle—from campaign execution and inventory management to cross-functional team leadership. You will ensure that commercial strategies are flawlessly translated into operational excellence, driving platform efficiency, maximizing ROI on store campaigns, and delivering a best-in-class customer journey.

Key Responsibilities

Operational Leadership & Strategy Execution

Lead and oversee day-to-end store operations across all E-commerce platforms (Shopee, Lazada, TikTok Shop, Brand.com), ensuring 100% operational readiness, pricing accuracy, and compliance with platform guidelines.

Formulate and implement standardized operational workflows (SOPs) for product listings, pricing updates, voucher setups, and banner maintenance to eliminate manual errors and increase speed-to-market.

Establish and monitor store health KPIs (e.g., Cancellation Rate, Return Rate, Chat Response Rate, Seller Ratings) to maintain optimal platform performance and tier-status.

Commercial Alignment & Campaign Management

Partner closely with Commercial and Brand Managers to translate high-level commercial deals and trade plans into effective, high-converting operational executions.

Supervise the mechanics and deployment of mega campaigns (e.g., Double-Date, Mid-Month, Payday), ensuring seamless setup of co-subsidy vouchers, bundle deals, and dynamic pricing frameworks.

Collaborate cross-functionally with Content and Creative teams to direct store layouts, optimize visual merchandising, and ensure the customer journey aligns with current campaign timelines.

Supply Chain, Inventory & Warehouse Governance

Take full ownership of inventory allocation, stock availability maintenance, and demand forecasting across multiple virtual and physical warehouses.

Coordinate with Warehouse, Logistics, and Supply Chain teams to ensure smooth fulfillment processes, prevent out-of-stock (OOS) scenarios on Hero SKUs, and optimize safety stock levels during high-traffic campaigns.

Data Analytics, Reporting & ROI Optimization

Drive data-backed decision-making by utilizing advanced analytics (Excel, Google Analytics, platform dashboards) to extract, reformat, and analyze daily store metrics.

Conduct regular commercial data reviews, track campaign profitability, and monitor competitor movements to optimize pricing structures and boost conversion rates.

Prepare operational performance reports and action-oriented insights for senior management reviews.

Team Leadership & Stakeholder Management

Manage, mentor, and develop a high-performing team of E-commerce operations executives and specialists.

Act as the primary point of contact for key marketplace platform account managers to negotiate exclusive visibility packages, slots, and operational support.

Qualifications

Bachelor's degree in Business Administration, E-commerce, Marketing, Supply Chain, or any related fields.

3–5+ years of experience

in E-commerce Store Operations, Commercial Management, or Digital Marketing within a fast-moving retail/FMCG environment (Experience in a Lead or Managerial role is highly preferred).

Deep, hands-on experience navigating the back-office systems of major online platforms (Shopee Seller Centre, Lazada Seller Center, TikTok Shop Seller Center).

Strong data literacy:

Advanced proficiency in Microsoft Excel / Google Sheets (Data cleaning, Pivot Tables, complex formulas) and experience with web analytics tools.

Proven track record of managing warehouse alignment, product stocks, and cross-functional operations under high-pressure environments.

Excellent interpersonal, problem-solving, negotiation, and people-management skills.

Results-driven mindset with the ability to work well under pressure and manage tight campaign timelines.