About the Role

We are looking for a

Senior SEO Specialist

who can independently own and drive the full SEO function, covering

On-Page SEO, Off-Page SEO, Technical SEO, keyword strategy, content optimization, and AI search optimization

This role is suitable for someone who can work with minimal supervision, has hands-on experience improving and building website SEO structures, and can collaborate effectively with content, marketing, product, and development teams. Strong English communication is required, as the role will involve working closely with developers and cross-functional stakeholders.

What You Will Do

SEO Strategy & Execution

Own and drive the end-to-end SEO function, from strategy development, execution, optimization, monitoring, and reporting.

Develop SEO strategies to improve organic visibility, traffic, keyword rankings, conversion opportunities, and overall search performance.

Identify SEO growth opportunities and proactively propose actions based on data, market trends, competitor insights, and search behavior.

On-Page, Off-Page & Technical SEO

Conduct comprehensive

On-Page, Off-Page, and Technical SEO audits

Optimize website structure, metadata, headings, schema markup, internal linking, URL structure, crawlability, indexability, page speed, and overall user experience.

Work closely with developers to implement technical SEO improvements and ensure SEO best practices are applied across the website.

Review and support website creation, migration, revamp, landing page development, and SEO-related technical implementation.

Keyword Research & Content SEO

Perform keyword research, search intent analysis, competitor benchmarking, and content gap analysis.

Build SEO content plans based on keyword opportunities, user intent, customer journey, and business priorities.

Work with content teams to create, optimize, refresh, consolidate, and prune content to improve search performance.

Ensure content is optimized for both users and search engines, including readability, structure, relevance, and conversion intent.

AI Search, AEO & GEO

Support optimization for

AEO — Answer Engine Optimization

and

GEO — Generative Engine Optimization

Monitor AI search trends, search engine updates, generative AI results, and emerging search behaviors.

Adapt SEO and content strategies to improve brand visibility across traditional search engines and AI-driven search platforms.

Performance Analysis & Reporting

Build and maintain SEO dashboards using tools such as

Google Search Console, GA4,

or similar platforms.

Track organic traffic, keyword rankings, impressions, CTR, sessions, engagement, technical SEO performance, and content performance.

Analyze performance data and translate insights into clear action plans and recommendations.

Prepare regular SEO reports for management and relevant stakeholders.

What We're Looking For

Proven experience in SEO, preferably in a senior or standalone SEO role.

Strong hands-on experience in

On-Page SEO, Off-Page SEO, Technical SEO, keyword research, content SEO, and website optimization

Experience building, revamping, improving, or optimizing websites from an SEO perspective.

Ability to work independently, manage priorities, solve SEO problems, and drive measurable organic growth.

Strong understanding of search intent, content structure, website architecture, internal linking, crawlability, indexability, and ranking factors.

Experience with SEO tools such as

Google Search Console, Google Analytics 4

or similar tools.

Familiarity with AI tools and AI search platforms such as

ChatGPT, Gemini, Claude, Perplexity

, or similar platforms.

Good command of English, especially for communicating with developers, reviewing technical issues, writing documentation, and working with cross-functional teams.

Strong analytical thinking, attention to detail, and ability to turn data into practical SEO actions.

Nice to Have

Experience in fintech, marketplace, platform business, e-commerce, SaaS, or technology companies.

Basic understanding of HTML, CSS, JavaScript, CMS, website structure, and web performance.

Experience working with developers, product teams, and content teams.

Experience with SEO for multilingual websites.

Knowledge of schema markup, Core Web Vitals, structured data, and website migration.