Job Description

• Lead the Development of Brand Experience Toolkits for local markets such as Indonesia , Cambodia, Laos
• Work with creative and media agencies on the creation of consumer plan that shall drive target audience to the desired response
• Identify communications message to consumer behavior and help to deliver on objective for brand
• Execute in Marketing Plan and A&P management including Innovation, Communications, Advertisings and other activities (Apply only where there is no local MKT team i.e. Laos)
• Lead Product Relaunch/ NPD Development, collaborating with local team and cross functional team (Commercial, Finance, Supply Chain, R&D, QA) for portfolio management in current SKUs and NPD development
• Prepare Analysis for market trends, competitors activities and identify opportunity for OSP
• Perform other related duties as assigned

Qualifications

• BBA in Marketing or related field with minimum 3-5 year experiences or MBA.
• Experience in FMCG marketing; Brand Management, New Product Development or International Business Development
• Marketing Strategy knowledge as well as operation in media planning and effectiveness/ on-ground activations NPD development process
• Business, commercial and financial acumen
• Basic consumer research literacy
• Good command both of English and Thai