SEM & Display Marketing Manager

Pomelo is a leading Omni-channel fashion company in Emerging Asia. Backed by fashion and technology investors from across the world, Pomelo brings its unique fast-fashion style to Emerging Asia through a technology-driven, vertically-integrated design, and production model. Our growth strategy is to merge our online focus of mobile and social with the latest trends and data.

Responsibilities

Manage the Performance Marketing budget and ensure that User Acquisition, Buyer and User retention performance reach the business plan objectives

Manage Affiliate, Social Paid (Facebook Ads), Search & Display and SEO teams (around 3-4 people)

Work closely with Regional senior management to ensure constant alignment and consistency between company strategy and budget utilization

Understand SEA media environment and suggest digital strategy adjustment based on its evolution

Identify root causes of issues in daily channels operation and develop both practical solutions and new processes/models to improve it

Translate complex online marketing data into easily understandable insights for other relevant teams and senior management

Leverage Online Marketing planning and execution expertise to support other department initiatives

Be creative and think out of the box to identify different initiates that could improve user experience and maximize user activation.

Qualifications

5-6 years experience in Performance Marketing, with management skills, ideally in startups from E-commerce, Travel or Food Delivery industries strong data/finance/consulting backgrounds with the appetite for e-commerce/marketing also considered

Very strong analytical & critical thinking with data-driven

Outstanding communication skills in collaborating with diverse, multi-functional teams

Organization and project management skills in a dynamic, fast-paced environment

Hands-on experience with Google AdWords, Facebook Ad manager, Affiliate marketing platforms