Business Unit – Marketing
Reports To – Head of Marketing

Your Role

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It's embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that healthy homes are places we thrive in. The mission of the 360 Manager is to create simply outstanding experiences with activation of 360 touchpoints – the total consumer journey.
In this role, you will drive the local teams to develop, activate and track strategic marketing initiatives in Thailand. This role will lead the effort to deliver best in class consumer experiences at all journey stages and touchpoints.
The 360 Marketing Manager will work closely with the Business Area (BA) Marketing teams to leverage synergies across markets, whilst enabling teams to meet both brand and sales targets. You will focus on creating effortless and delightful consumer experiences, whilst improving the effectiveness and efficiency of marketing activities.

A Typical Day

• Work with the Head of Marketing to define strategy for 360 Marketing
• Be the Brand Guardian, leading teams to ensure that guidelines are adhered to and that simply outstanding experiences are communicated across all touchpoints (internal & external)
• Lead the Integrated Marketing Activity Planning (IMAP) process
• Manage budgets for campaign activities, delivering commitment to those budgets, and leading the team to control expenditure, and maximize value/scale
• Represent the voice of the consumer and support the BA Consumer Insight team in research projects, ensuring that Electrolux focuses on delivering consumer-centric experiences
• Be the key contact for BA Brand & Product Marketing, leading the local team in management of Commercial Launch activities, ensuring the needs to the consumer are represented
• Work with the BA team and local agencies to develop marketing support for key launches
• Together with BA and local Digital teams to drive Media planning and execution in support of key brand, consumer and business objectives
• Ensure KPI tracking on key initiatives, evaluate ROI, and suggest improvement by collaborating with key functions, including the BA MEI team, Digital team and media agency
• Ensure that marketing agencies (creative, digital, PR, media) support our mission to deliver simply outstanding consumer experiences that shape living for the better
• Develop key strategic marketing and channel initiatives in close collaboration with functional leads and sales leads
• Align with the BA Brand team, be the expert on the Electrolux brand portfolio positioning and target audience segmentation, cascading this to key commercial stakeholders
• Majority of time is to spend on Marketing strategy & planning, and Program & project management. And the rest is tracking and reporting on major initiatives.