Accountabilities

Functional

Brand:

Local brand P/L shared responsibility (incl. MWB deployment and monitoring)

One point contact for marketing for the CM and SEA

Implement global / SEA brand strategy on country level

Implement local brand and sports marketing activation programs (yearly marketing plan)

Implement, evaluate and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital

Implement and monitor marketing communication processes monitoring and 360 executions

Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)

Local market research when / if applicable (consumer focus)

Manage Entertainers & Influencers Marketing (Style only)

Management of relationships with teams / athletes / NAPs (SP)

Category:

Implement Integrated Marketing Brand Efforts

Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS

Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.

Align and synchronize specific market needs with area direction for Price / standard margin delivery.

Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters.

Monitoring and feedback of campaign impact.

Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets.

Sell In:

Support sell-in and key account pre-line meetings

Drive optimal implementation of area range package across channels

Assist Sales in pre-line meetings by aligning relevant range offer and providing sell though enhancing solutions

Rationalize key account needs and provide feedback and recommendation to area for courses of action.

Monitor regularly compliance to the set range distribution channel guidelines

Ensure delivery of category product range internally and externally (to key retailers)

Drive shelf space acquisition and new business development opportunities with sales teams.

People:

Develop & nurture an effective marketing team in country in conjunction with SEA

Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve it objectives

Perform periodic staff appraisals and put forward all recommendations to Management

Operational:

Actively participating in the operational and strategic decision making process in country

Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)

Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview.

Protecting interests and assets of company

Building and developing the local team

Actively support the development plans of other departments and promote cross department co-operation

Group competencies:

Manage Business, Processes and Projects

Manage and Develop People

Provide Framework for Performance

Result Orientation

Influence Others

Functional competencies:

Business acumen

Interpersonal skills

Independent

Results-oriented

Communication skills

Professional background/ Experience:

Functional: Minimum 5 years experience in a managerial role heading up a similar structure with an MNC

Industry: Preferably in apparel/ fashion/ shoes or agencies

Cultural: Ability to work in international environment, good with people, outgoing personality, leadership by example. People Management

Exposure: Sports, fashion, product & communication experience.

Education:

University degree in Marketing

IT:

Outlook: Advanced

Word: Advanced

Excel: Advanced

Powerpoint: Advanced

Working knowledge of size/colour style software package is desirable

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