Senior Manager, Category Management and Brand Activationที่
Local brand P/L shared responsibility (incl. MWB deployment and monitoring)
One point contact for marketing for the CM and SEA
Implement global / SEA brand strategy on country level
Implement local brand and sports marketing activation programs (yearly marketing plan)
Implement, evaluate and feedback results of Brand communication of area plans: ATL, BTL, PR, SM, Digital
Implement and monitor marketing communication processes monitoring and 360 executions
Implement and monitor all communication tools across channels in close alignment with Area SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
Local market research when / if applicable (consumer focus)
Manage Entertainers & Influencers Marketing (Style only)
Management of relationships with teams / athletes / NAPs (SP)
Implement Integrated Marketing Brand Efforts
Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity SP/SS
Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
Align and synchronize specific market needs with area direction for Price / standard margin delivery.
Implement integrated marketing packages at market level (end to end responsibility). Inclusive of product / communications / sell in and sell through parameters.
Monitoring and feedback of campaign impact.
Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets.
Support sell-in and key account pre-line meetings
Drive optimal implementation of area range package across channels
Assist Sales in pre-line meetings by aligning relevant range offer and providing sell though enhancing solutions
Rationalize key account needs and provide feedback and recommendation to area for courses of action.
Monitor regularly compliance to the set range distribution channel guidelines
Ensure delivery of category product range internally and externally (to key retailers)
Drive shelf space acquisition and new business development opportunities with sales teams.
Develop & nurture an effective marketing team in country in conjunction with SEA
Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve it objectives
Perform periodic staff appraisals and put forward all recommendations to Management
Actively participating in the operational and strategic decision making process in country
Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)
Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview.
Protecting interests and assets of company
Building and developing the local team
Actively support the development plans of other departments and promote cross department co-operation
Manage Business, Processes and Projects
Manage and Develop People
Provide Framework for Performance
Professional background/ Experience:
Functional: Minimum 5 years experience in a managerial role heading up a similar structure with an MNC
Industry: Preferably in apparel/ fashion/ shoes or agencies
Cultural: Ability to work in international environment, good with people, outgoing personality, leadership by example. People Management
Exposure: Sports, fashion, product & communication experience.
University degree in Marketing
Working knowledge of size/colour style software package is desirable
Your Chance...to share our vision and passion for sports.. adidas (Thailand) Co., Ltd. is a part of adidas group, which is a leading brand in the sporting goods market with strong positions in footwear, apparel and hardware. adidas products offer technological innovations and cutting edge designs to ... อ่านต่อ
ร่วมงานกับเรา: We are dedicated to finding, developing and retaining the best people for our company. In return at Adidas, we aim to make sure that our employees are happy and motivated. We offer a challenging, fun, and financially rewarding working environment. If you love sport and want to change the world, s ... อ่านต่อ