• Online Food Strategy & Business Growth

• Develop and execute the Online Food channel strategy, growth roadmap, aligned with TNCC's commercial objectives.

• Establish annual business priorities, channel objectives, and performance KBI targets to deliver sustainable business growth and market leadership.

• Lead initiatives that accelerate beverage incidence, digital storefront leadership, online transactions, combo attachment, customer and consumer participation.

• Identify emerging consumer, customer and digital commerce trends to unlock new growth opportunities and strengthen TNCC's competitive advantage.

• Commercial Partnerships & Customer Development

• Own strategic relationships with food aggregators (Grab, LINE MAN, Shopee Food and other emerging platforms) and key customer partners (strategic KAH chains, LHR and Traditional Trade) to deliver sustainable business growth and long-term partnerships.

• Lead commercial negotiations and annual contract renewals with food aggregators, securing strategic partnerships, commercial terms, investment commitments and execution plans that support TNCC's long-term Online Food strategy.

• Partner with key customer accounts to develop annual business plans, negotiate joint marketing investments and deliver collaborative commercial programs that create long-term value for both customers and TNCC.

• Expand customer participation across online platforms by engaging with sales teams to recruit new customers, increase digital availability and accelerate online business growth.

• Represent TNCC in Joint Business Planning sessions (JBP), Quarterly and Annual Business Reviews (QBR, ABR) and management meetings with key customers and food aggregators to strengthen strategic partnerships and drive business growth.

• Online Commercial Activation

• Lead the development and execution of the annual and monthly Online Food commercial activation calendar across food aggregators and customer partners.

• Drive innovative TNCC campaigns, themed promotions, combo offers, discount mechanics, digital and exclusive online activations that increase beverage incidence, strengthen digital storefront leadership and drive online transactions.

• Secure joint business and marketing investments with customers and food aggregators to deliver larger, more impactful commercial programs and maximize investment effectiveness.

• Ensure campaigns are effectively executed, measured and continuously optimized using performance insights, customer feedback and competitive learnings.

• Performance & Investment Management

• Own overall Online Food channel performance and lead initiatives to achieve business, financial, and commercial KBIs.

• Lead TNCC's Annual Business Planning (ABP) process and align with Coca-Cola to develop investment strategies, promotional frameworks, and commercial programs that maximize business performance and ROI.

• Recommend investment priorities and implement corrective actions as required to strengthen commercial effectiveness and maximize business performance and ROI

• Establish effective governance, business reporting, performance reviews and cross-functional alignment across TNCC Commercial and Coca-Cola (Thailand & OU) to ensure delivery of agreed commercial objectives.

• Develop Organizational Online Capability

• Lead, coach and develop the Online Food team, building capability, accountability and succession to support future business growth.

• Develop frontline capabilities by creating toolkits, best practices and training programs that strengthen Online Food execution across Sales teams and customer-facing functions.

• Foster a high-performance culture focused on innovation, collaboration and commercial excellence.

• Continuously evolve ways of working to support the expansion of the Online Food business.

Specification

• Bachelor's Degree or higher in Business Administration, Marketing, Management, Digital Business,E-Commerce, or related fields.

• Minimum 5 years of experience in Sales, Marketing, Commercial, E-Commerce, Online Business, Food Delivery, Key Account Management, or related functions.

• Strong experience in Online Business, Food Delivery, or E-Commerce.

• Experience in strategic partnership management, commercial negotiations, JBP, and investment management.

• Experience working with FA platforms such as LINE MAN, Grab, Foodpanda, or similar platforms is strongly preferred.

• Experience in leading projects, cross-functional initiatives, or people management is preferred.

• Excellent communication and presentation skills in both Thai and English.

• Project management and execution excellence.

• Strong business acumen and commercial mindset.

• Strategic thinking and business planning capabilities.