Job Summary:

We're looking for a proactive and results-driven Product Marketing Executive to lead product marketing strategies and enhance brand presence at the point of sale in the Building Materials industry.

Key Responsibilities:

1.Product Marketing & Strategy

• Build positioning, messaging, and Go-to-market plans for new products or new market segments or penetration new markets.

• Develop specialized marketing solutions for special projects (work with R&D)

• Develop Cross-selling Strategies and action.

2.Customer Engagement

• Propose and allocate budget for engagement activities (Small Group Events, Trip Tours, Loyalty programs) and coordinate with the Brand team to ensure high-quality execution.

3.Brand Visibility

• Manage the end-to-end process of Shop Signboards, POSM deployment, and premium gifts to ensure brand consistency in the South.

4.Market Intelligence

• Conduct market research and fieldwork to understand Mason/Contractor/Dealer insights, identifying gaps and opportunities for new product features or services.

• Channel Efficiency: Analyze and optimize dealer/distributor performance to ensure the right product mix is available for the right segment.

• Identify and penetrate new potential sales channels or niche markets for Mortar products.

5.Performance Analytics

• Assess Channel Performance & Product Mix (sales volume portfolio suitability for each dealer segment) to ensure the right products are offered to the right customers.

• Analyze Cross-selling Effectiveness.

• Consolidate insights from Masons/Contractors and Dealers regarding product performance versus competitors to refine sales tactics and product positioning.

• Measure Strategic Segment Growth: Track penetration and volume growth in targeted niche markets and specialized project channels to evaluate long-term development success.

Benefits:

• Business trip allowance

• Provide work equipment

• Entitled to benefits in accordance with labor laws: social insurance, health insurance, and unemployment insurance

• Periodic health check-ups and health insurance

• Performance-based bonuses according to job performance evaluation and the company's business results

• Dynamic and international working environment

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field

• 3-5 years of experience in Trade Marketing, Category Management, or Channel Development

• Proven track record in launching new products (NPD) and managing multi-product portfolios across diverse dealer segments.

• Having experience in Building Materials / Construction

• Strong communication and coordination skills

• Willingness to travel to dealer networks and market visits

• Good planning and analytical skills