Job Title: Marketing Manager
Location: Bangkok (Head Office)
Department: Central Marketing
Reports To: COO / CEO

Overall Purpose

The Marketing Manager is responsible for leading and managing all marketing activities to strengthen brand presence, drive customer engagement, and support revenue growth across all brands and outlets under the group. This role combines strategic planning, creative direction, and commercial accountability — ensuring that all marketing initiatives deliver measurable business impact in terms of customer traffic, engagement, and revenue contribution.

Key Responsibilities

1. Brand Design & Identity

• Maintain and develop a consistent brand image and tone across all marketing channels.
• Supervise brand assets, visual communication, and ensure compliance with brand guidelines.
• Collaborate with internal design and content teams to deliver impactful and on-brand creatives.

2. Strategy & Planning

• Develop integrated marketing strategies aligned with business goals, brand positioning, and revenue targets.
• Identify key market trends, customer insights, and opportunities to drive business growth.
• Translate strategy into clear action plans with KPIs tied to sales performance and ROI.

3. Events Planning & Execution

• Plan and manage marketing events, activations, and collaborations that drive customer traffic and sales uplift.
• Work with Operations teams to ensure seamless execution and track event ROI.
• Analyze post-event results and identify best practices for continuous improvement.

4. Campaign Planning & Execution

• Lead the development and execution of creative campaigns across online and offline channels.
• Align campaigns with brand calendar, promotional periods, and outlet revenue goals.
• Track campaign results focusing on customer engagement, conversion rate, and sales impact.

5. Marketing Plan & Budgeting

• Develop and manage the annual marketing plan and budget in alignment with growth objectives.
• Allocate resources efficiently based on expected ROI and channel performance.
• Provide regular financial and performance reports to management.

6. Digital & Performance Marketing

• Oversee all digital channels including social media, website, paid media, influencers, and CRM.
• Track and optimize key digital KPIs such as engagement rate, cost per lead/acquisition, and conversion-to-sale ratio.
• Continuously improve marketing ROI and lower cost per customer acquisition.

7. Data, Reporting & Presentation

• Analyze and report on marketing effectiveness using dashboards and analytics tools.
• Provide monthly updates on key marketing metrics: traffic, engagement, conversion, and revenue contribution.
• Present insights and actionable recommendations to management.

8. Revenue & Growth Accountability

• Take ownership of marketing-driven revenue and growth KPIs (e.g., traffic increase, customer acquisition, repeat rate).
• Collaborate with Operations and Finance to track and analyze revenue performance by campaign.

• 
  Set and achieve measurable targets such as:

  • Marketing ROI: Increasing return on marketing spend.

  • Customer Growth: YoY increase in customer base or visits.

  • Revenue Contribution: Marketing-attributed sales uplift per campaign or activation.

• Ensure marketing efforts contribute directly to profitability and sustainable brand growth.

9. Team Leadership

• Lead, coach, and motivate the marketing team to deliver outstanding performance.
• Foster a data-driven, creative, and collaborative work culture.
• Manage team performance and development through clear objectives and feedback.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• Minimum 5–7 years of experience in marketing, preferably in F&B, lifestyle, or hospitality industries.
• Proven record of achieving measurable growth through marketing campaigns.
• Strong understanding of branding, customer behavior, and performance marketing.
• Highly analytical, commercially minded, and ROI-driven.
• Excellent leadership, communication, and presentation skills.
• Proficiency in English and Thai (both written and spoken).