Job Description

• Plan, execute, and optimize performance-driven paid campaigns across Meta, Google, TikTok, Line, and other major platforms to achieve lead generation, web conversions and ROI targets.

• Manage SEO and SEM initiatives, including keyword research, content optimization, and on-site improvements to drive organic traffic and enhance visibility.

• Develop media strategies with clear audience segmentation, creative direction, and budget allocation to meet campaign objectives and KPIs.

• Monitor and analyze campaign data, dashboards and SQL reports to evaluate performance, optimize bidding strategies and improve ROAS and CPA with clear insights, learnings, and actionable recommendations

• Implement testing frameworks (A/B testing, creative testing, targeting experiments) to identify effective approaches and scale high-performing campaigns.

• Collaborate with cross-functional and regional teams to localize strategies, align on best practices and drive quality seller acquisition and engagement.

• Propose new tactics and optimization initiatives based on insights and market trends to enhance efficiency and maximize conversions.

• Lead content planning and storytelling for brand, product and campaign initiatives, ensuring alignment with performance goals and brand positioning.

• Oversee end-to-end content creation (social media, blog, CRM, website, and ad copy) to ensure relevance, consistency and engagement across all channels.

• Collaborate with creative, design, and related teams to ensure message coherence and impactful campaign execution.

• Leverage audience insights and trend analysis to craft data-driven content that enhances engagement and organic reach.

Requirements:

• 3+ years of business development, digital marketing, or content strategy work experiences

• Familiar with the Thai ecommerce landscape and has good understanding of consumer needs

• Strong in business problem solving and quantitative/financial analysis

• Strong written and verbal communication in Thai and English is a must

• Technical knowledge in marketing, analytics, PMO, and tech is a plus

• Has a growth mindset with high willingness to learn and deal with uncertainty and changes

• Highly motivated willing to push or go extra mile to drive impact with high ownership